Open to opportunities

Ena Goel

@enagoel

Message

I build B2B SaaS and deep-tech GTM strategies that grow pipeline and conversions.

India

Message

What I'm looking for

I'm looking to lead GTM for B2B SaaS, AI, or deep-tech products, translating complex capabilities into customer value while partnering closely with product, sales, engineering, and customer-success teams.

I've led GTM and commercialization for GD Goenka Group product portfolios, helping drive approximately 300% enrolment growth through targeted, data-backed positioning. I also launched products across digital channels, B2B partnerships, and events, increasing engagement by approximately 50% and conversion by approximately 40%.

At iMocha, I directed global GTM for AI-based B2B SaaS products, contributing to a roughly 25% expansion in qualified sales pipeline. I created messaging, landing-page copy, and full-funnel narratives for 10+ features and two core AI products, increasing MQLs by 35%.

I translate complex technologies into customer-centric stories, from drone telemetry at ideaForge to advanced space propulsion and lunar-resource concepts at the UN Centre for Space Science & Technology Education in APAC. My work combines market research, customer interviews, competitive intelligence, enablement, and cross-functional launch readiness.

I've worked across India and global markets including the US, Japan, and Australia, building case studies, sales battlecards, dashboards, and launch programs that improve execution and help teams communicate clear product differentiation.

Experience

Work history, roles, and key accomplishments

Product Marketing Specialist

GD Goenka Group

Feb 2024 - Jan 2026 (1 year 11 months)

Architected end-to-end GTM and commercialization strategies for major product portfolios, driving ~300% growth in enrolments over 2 years. Spearheaded multi-channel product launches and designed 7+ large-scale launch programs.

GTM Strategy Product Marketing Demand Generation Event Marketing B2B Partnerships

Product Marketing Executive

Tecknack Technologies Pvt. Ltd. (iMocha)

Oct 2021 - Sep 2023 (1 year 11 months)

Directed global GTM initiatives for AI-based B2B SaaS products, contributing to ~25% expansion in qualified sales pipeline. Developed full-funnel marketing narratives and messaging frameworks for 10+ features and 2 core AI products.

GTM Strategy Product Marketing Messaging Frameworks Market Research Competitive Intelligence Performance Dashboards

Marketing Intern – Content Strategy

Ideaforge Technology

Aug 2019 - Oct 2019 (2 months)

Produced 15+ ROI-driven B2B GTM use cases for enterprise and government sectors, translating complex drone telemetry into customer-centric value propositions. Constructed quantitative marketing models proving cost reductions and efficiency gains.

Content Strategy B2B Marketing Value Proposition Development Quantitative Analysis Cross Functional Collaboration

Market Research Associate

UN Centre for Space Science & Technology Education in APAC

May 2017 - Dec 2017 (7 months)

Translated complex deep-tech concepts regarding advanced space propulsion and lunar resource utilization into structured narratives for global stakeholders. Presented research at premier global forums including the International Astronautical Congress and Lunar Exploration Analysis Group.

Market Research Technical Communication Presentation Skills Stakeholder Engagement