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Tasha J

@tasha

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Senior Marketing Manager at Arrive AI, advancing 15+ public-company releases and marketing Arrive OS.

United States

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At Arrive AI, I lead marketing for the Arrive OS software platform and Arrive Point ecosystem, spanning positioning, go-to-market communications, demand generation, PR, investor communications, and marketing operations. Since joining in June 2026, I’ve advanced 15+ press releases through development, review, and distribution.

At Arrow Packaging Solutions, I drove 72% year-over-year growth in qualified inbound leads through digital strategy, positioning, SEO, paid media, and closer sales alignment. I also founded an independent consumer products business, acquiring 1,000+ customers annually and building and coaching an 80+ person sales organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Arrive AI

Jun 2026 - Present (4 months)

Leads marketing function including strategy, positioning, GTM communications, demand generation, digital, PR, investor communications, events, and marketing operations. Built Q4 2026 marketing plan and advanced 15+ press releases.

Marketing Strategy GTM Demand Generation Corporate Communications PR Investor Communications Events Marketing Operations HubSpot Campaign Tracking UTM tracking Account Marketing Lead Routing Sales Enablement Content Strategy

Current

Founder & Principal Consultant

Current

Spark Marketing Studio

Jan 2025 - Present (1 year 9 months)

Advises business owners and executive teams on marketing strategy, positioning, GTM, content, demand generation, and communications. Translates business goals into practical marketing priorities and measurable programs.

Marketing Strategy Positioning GTM Content Demand Generation Communication Skills Fractional Leadership Executive Advisory

Director of Marketing

Arrow Packaging Solutions

Jan 2023 - Dec 2026 (3 years 11 months)

Led marketing function across brand, demand generation, digital, content, SEO, paid media, product and capability marketing, sales enablement, events, and marketing operations. Drove 72% YoY increase in qualified inbound leads and directed ~$528K annual marketing budget.

Marketing Strategy Brand Demand Generation Digital Content SEO Paid Media Product Marketing Sales Enablement Events Marketing Operations Budget Management Agency Management

Director of Marketing

metaCRE

Jan 2022 - Dec 2023 (1 year 11 months)

Led marketing strategy and execution for a commercial real estate organization, supporting brand positioning, digital presence, content, business development, and client-facing communications.

Marketing Strategy Brand Positioning Digital Content Business Development Client Communication

Commercial Real Estate Analyst

Thomas English Retail Real Estate

Jan 2021 - Dec 2022 (1 year 11 months)

Supported retail real estate strategy, market analysis, client deliverables, and business development in a fast-moving commercial environment.

Market Analysis Client Deliverables Business Development Retail Real Estate

Marketing & Client Services

CBRE

Jan 2018 - Dec 2021 (3 years 11 months)

Supported commercial real estate marketing, client service, business development materials, and cross-functional account needs within a global professional services organization.

Marketing Client Services Business Development Account Management

New Business Specialist

CNO Financial

Jan 2017 - Dec 2018 (1 year 11 months)

Managed insurance new-business application review, documentation, eligibility, and process coordination in a regulated financial-services environment.

Insurance New Business Documentation Process Coordination Regulatory Compliance

Brand Manager

Simon Property Group

Jan 2016 - Dec 2017 (1 year 11 months)

Supported consumer-facing brand, property marketing, promotions, and audience engagement within a major retail real estate environment.

Brand Management Property Marketing Promotion Audience Engagement

Founder & Sales & Marketing Executive

Independent Consumer Products Business

Jan 2006 - Dec 2015 (9 years 11 months)

Built a consumer products business from the ground up, acquiring 1,000+ new customers annually and building, coaching, and developing an 80+ person independent sales organization. Led customer acquisition, retention, promotions, events, digital marketing, product positioning, pricing, competitive analysis, recruiting, and sales leadership.