Open to opportunities

Diana Haddad

@dianahaddad

Message

I am a marketing leader driving data-informed communications and ROI-focused campaigns.

United States

Message

What I'm looking for

I’m seeking a marketing leadership role focused on data-driven digital strategies, cross-functional collaboration, CRM/automation ownership, and measurable ROI growth in a mission-driven, collaborative company.

I am a corporate marketing and communications professional with over eight years of experience building data-driven strategies, content, and campaigns for corporate, hospital, finance, and real estate sectors. I recently completed UCSD's Digital Marketing program and combine strategic partnerships, project management, and paid-media optimization to elevate stakeholder engagement and organizational visibility.

I have led high-value portfolios and initiatives—including multi-million dollar office redevelopment and acquisition projects—and driven measurable results such as increased lead generation, email engagement, and proposal win rates. I focus on conversion-first design, CRM and automation improvements, and analytics-backed storytelling to drive ROI and long-term relationships.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Windermere Realty

May 2025 - Present (5 months)

Lead strategic marketing and analytics initiatives, managing a $10,000 monthly Google Ads and Meta budget and improving lead generation by ~40% through targeted content and PR strategies.

Paid Media Google Ads Meta Ads Digital Analytics Content Strategy Email Marketing Google Tag Manager GA4

Current

Regional Marketing Coordinator

Current

Coldwell Banker

May 2025 - Present (5 months)

Led brand and PR strategy for 100+ agents, launching advertising programs that increased agent engagement by 15% and event attendance by 25% while securing top-tier media placements.

Brand Strategy PR Social Media Campaign Management Event Promotion Content Creation Media Relations Analytics

Current

Lead Generation Manager

Current

Maher Commercial Realty

Feb 2025 - Present (8 months)

Refined lead management and project strategies for an agency with revenue exceeding $1 billion, improving lead acquisition workflows across a 36-point service plan.

Lead Generation Project Management CRM Salesforce Lead Qualification Data Analysis Sales Enablement Automation)Automation

Marketing Specialist

Avison Young

Oct 2023 - Feb 2025 (1 year 4 months)

Led RFP strategy and client pursuits for U.S. West region and managed a $27M Class A office redevelopment project, strengthening investor and design partnerships and boosting campaign performance.

Real Estate Marketing Project Management Email Marketing Market Research

Regional Marketing Specialist

Colliers International

Jan 2022 - Oct 2023 (1 year 9 months)

Drove marketing across capital markets and real property verticals contributing to $100M+ in annual revenue and increased client engagement by 20% through targeted storytelling and analytics.

Content Strategy SEO SEM Analytics Salesforce UX Writing A B Testing Lead Generation

Property Marketing Advisor

Marcus & Millichap

Feb 2021 - Jan 2022 (11 months)

Spearheaded property marketing and communications for a national capital markets group, contributing to $60M in acquisitions within six months and increasing digital engagement by 20%.

Capital Markets Financial Modeling CRM Social Media Strategy Market Research Due Diligence

Marketing Advisor & Broker

Berkshire Hathaway

Oct 2014 - Jul 2019 (4 years 9 months)

Managed and marketed single-family real estate portfolios in North County, executing showings, open houses, and digital strategies to build client equity and brand presence.

Real Estate Marketing Listings Management Client Relations Open Houses Brand Management Digital Marketing CRM

Paid Media & Demand Gen AE

CoStar Group

Feb 2016 - Jan 2017 (11 months)

Led paid media and demand generation efforts for the Pacific Western region, improving organic search performance and promoting syndication products to expand platform adoption.

Paid Media SEM SEO ABM Salesforce Marketing Analytics Lead Generation

Education

Degrees, certifications, and relevant coursework

University of California San Diego Extension

Specialized Professional Certificate, Digital Marketing

Completed the Digital Marketing Specialized Professional Certificate (CPD) at UC San Diego Extension in December 2024, covering brand strategy, analytics, and content marketing.