CNO Financial Group

The story of CNO Financial Group began in 1979, when it was founded as Conseco, Inc. in Carmel, Indiana. What started as a vision to serve the insurance needs of middle-income Americans has evolved into a leading financial services holding company with a nationwide presence. Over the decades, the company navigated through significant growth, acquisitions, and a major rebranding in 2010 to become CNO Financial Group, symbolizing a new chapter of stability and focus.

Today, CNO Financial Group stands as a pillar of financial security for millions of Americans. Through its family of brands—including Bankers Life, Colonial Penn, and Washington National—the company provides a comprehensive suite of life and health insurance, annuities, and workforce benefits solutions. With a commitment to the middle-income market, CNO continues to adapt to the changing needs of its customers, leveraging technology and a dedicated network of agents to help individuals and families protect their health, income, and retirement.