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Howard Davidson

@howarddavidson

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B2B marketing leader building high-impact go-to-market programs for fintech, AI, and emerging tech.

United States

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What I'm looking for

I seek senior marketing roles where I can build or scale end-to-end B2B marketing functions, lead demand generation/ABM, and align marketing directly to revenue.

I am a results-driven B2B marketing leader with 20+ years building full marketing functions from zero across fintech, payments, AI-robotics, SaaS, IoT, and emerging technology companies. I specialize in translating complex technical innovations into compelling positioning and measurable pipeline impact for enterprise buyers.

As a founding or first marketing leader, I have owned strategic positioning, demand generation, ABM, content, events, and sales enablement—driving channel-integrated programs that increased qualified leads and enterprise pipeline. I have run global programs, managed agencies and vendors, and executed presence at tier-1 conferences.

I bring hands-on experience with HubSpot, Salesforce, Webflow, Google Analytics, Google Ads, LinkedIn Ads, and an emphasis on brand development, product launches, and thought leadership to help companies scale marketing efforts and align closely with revenue goals.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Almond FinTech

Jan 2020 - Present (6 years 1 month)

Built and ran the full marketing function for an AI-powered cross-border payments platform, driving a 40% increase in qualified leads through HubSpot-led inbound/outbound programs and enterprise ABM initiatives.

ABM HubSpot Demand Generation Content Marketing Event Marketing Thought Leadership Pipeline Development

Marketing Manager

Dispelix

Feb 2022 - Sep 2023 (1 year 7 months)

Managed global B2B marketing and branding for an AR waveguide designer, coordinating tradeshow presence and external agencies while creating paid media, social, and sales collateral for enterprise buyers.

Brand Management Trade Shows Copywriting Digital Media Social Media Agency Management AR Marketing

Marketing Manager

UrsaLeo

May 2021 - Dec 2021 (7 months)

Developed and executed a six-month go-to-market plan for an AR digital twin IIoT platform, producing marketing collateral, managing website content, and reporting on Google Analytics performance.

Go To Market IIoT Marketing Content Creation Google Analytics Social Media Collateral Development

Marketing Manager

Brain Corporation

Nov 2020 - May 2021 (6 months)

Generated global B2B brand awareness and qualified leads for an AI autonomous robotics platform, running email marketing, paid media, and targeted Google and LinkedIn campaigns.

Email Marketing Paid Media Google Ads Lead Generation B2B Analytics AI Marketing

Brand Manager

Progress Software

Aug 2019 - Sep 2020 (1 year 1 month)

Maximized brand visibility and pipeline contribution through ABM, events, press, webinars, and nurture programs while collaborating with product, sales, and agencies on positioning.

Brand Management ABM Event Marketing PR Webinars Cross Functional Collaboration Positioning

Marketing Manager

The Cooperative Bank

Jun 2018 - Jul 2019 (1 year 1 month)

Transitioned marketing operations from an external agency to in-house, leading brand awareness, lead generation, and go-to-market strategy for consumer and small business product launches while reducing costs.

Marketing Operations Go To Market Lead Generation Brand Awareness Campaign Management Product Launches