Open to opportunities

Kristi Hamilton

@kristihamilton

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Dynamic marketing professional with expertise in promotional strategies.

United States

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What I'm looking for

I am looking for a role that fosters creativity, strategic thinking, and collaboration, where I can drive impactful marketing initiatives and contribute to company growth.

I am a dynamic marketing professional with extensive experience in crafting engaging promotional strategies that increase conversions and build trust. My journey has been marked by developing marketing funnels that enhance the customer experience and executing product marketing and account-based marketing (ABM) initiatives. I leverage my expertise in content marketing, project and team management, and ad buying to elevate company visibility, offering a unique combination of creativity and strategic thinking.

As a Marketing Director at SkyRocket Group, I led multichannel marketing initiatives that significantly boosted brand visibility and engagement. My analytical skills allowed me to enhance organic search rankings and ad campaign performance, resulting in a 20% improvement in conversion rates. Previously, at Assembly Software, I developed strategies that led to a remarkable 22% growth in monthly revenue within just 100 days, showcasing my ability to drive results quickly and effectively.

Throughout my career, I have co-founded a successful marketing agency, managed high-impact campaigns for notable brands like The Walt Disney Company, and directed content marketing efforts that achieved bestseller status. My commitment to data-driven marketing and continuous improvement has consistently resulted in increased engagement and visibility for the brands I represent.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

SkyRocket Group

Dec 2023 - Present (1 year 5 months)

Led multichannel marketing initiatives, driving measurable results from concept to execution, significantly boosting brand visibility and engagement. Enhanced organic search rankings and ad campaign performance, improving conversion rates by 20%. Created campaigns resulting in a 20% increase in website traffic.

SEO PPC Data Analysis Marketing Strategy Campaign Management Customer Engagement Conversion Rate Optimization

Current

Marketing Director

Current

SkyRocket Group

Dec 2023 - Present (1 year 5 months)

Led multichannel marketing initiatives, driving measurable results from concept to execution. Enhanced organic search rankings and ad campaign performance as the in-house SEO and PPC expert. Analyzed customer data to inform targeted marketing campaigns, improving conversion rates by 20%.

SEO PPC Data Analysis Multi channel Marketing Campaign Management Customer Engagement Marketing Strategy

Marketing Director

Assembly Software

Aug 2022 - Dec 2023 (1 year 4 months)

Developed and implemented strategies to boost qualified leads, achieving a 22% growth in monthly revenue. Spearheaded a rebranding initiative and created effective sales collateral, enhancing market presence and consistency in messaging.

Lead Generation Marketing Strategy Revenue Team Management

Marketing Director

Assembly Software

Aug 2022 - Dec 2023 (1 year 4 months)

Developed and implemented strategies that led to a 22% growth in monthly revenue. Spearheaded a rebranding initiative and created effective sales collateral. Established a cohesive brand voice and created SOPs for the marketing department.

Lead Generation SOP Development Marketing Strategy Revenue Team Leadership Marketing Operations

Content Marketing Director

Brave Thinking Institute

Jul 2021 - Aug 2022 (1 year 1 month)

Managed end-to-end content projects, overseeing a team of writers to produce impactful content. Developed a cohesive brand identity and optimized the company website, achieving a 50% increase in organic search traffic.

Content Management SEO Team Leadership Brand Identity Content Production Project Management Analytics

Content Marketing Director

Brave Thinking Institute

Jul 2021 - Aug 2022 (1 year 1 month)

Managed end-to-end content projects, overseeing a team of writers. Developed a cohesive brand identity and optimized the company website, resulting in a 50% increase in organic search traffic. Directed a successful book launch that achieved bestseller status.

Content Management SEO Team Leadership Brand Identity Content Production Website Optimization Analytics Project Management

Content Manager & Writer

Fit Small Business

Sep 2017 - Aug 2021 (3 years 11 months)

Led a cross-functional team to translate business objectives into strategic content initiatives. Analyzed web analytics to optimize content strategies and improve user engagement, while ensuring accuracy and clarity in all content.

Content Strategy Team Leadership Web Analytics User Engagement Editing Strategic Planning Collaboration Data Analysis

Vice President of Marketing

Hovr

Feb 2018 - Jun 2021 (3 years 4 months)

Spearheaded the launch of a SaaS product, managing messaging and go-to-market strategies. Developed a comprehensive rebranding initiative and optimized the customer journey, leveraging data-driven insights for campaign optimization.

Product Launch Go To Market Strategy Customer Journey Lead Generation Account Based Marketing Team Leadership Data Analysis

Vice President of Marketing

Hovr

Feb 2018 - Jun 2021 (3 years 4 months)

Spearheaded the launch of a SaaS product and managed all aspects of marketing strategies. Developed a comprehensive rebranding initiative and optimized the customer journey while overseeing lead-generation strategies and team recruitment.

Product Launch Marketing Strategy Customer Journey Lead Generation Team Leadership Data Analysis

Launch Team Lead & Partnership Development

Groupon

May 2008 - Apr 2011 (2 years 11 months)

Managed paid ad campaigns and email marketing to attract new merchants and customers. Planned successful sales events and crafted tailored business proposals to foster strong client relationships.

Paid Advertising Email Marketing Campaign Management Sales Proposals

Co-founder, Chief Marketing Officer

Significantly Successful

May 2011 - Sep 2022 (11 years 4 months)

Developed comprehensive marketing strategies across multiple channels, driving measurable growth for clients. Managed agency operations, collaborated with cross-functional teams, and promoted the company's brand to increase visibility and client acquisition.

Marketing Strategy Team Management Paid Advertising SEO Social Media Financial Planning Resource Allocation

Co-founder, Chief Marketing Officer

Significantly Successful

May 2011 - Sep 2022 (11 years 4 months)

Developed comprehensive, data-driven marketing strategies across multiple channels, driving measurable growth for clients. Managed operations, budgeting, and cross-functional collaboration to ensure effective communication and brand messaging.

Marketing Strategy Data Analysis SEO Paid Advertising Social Media Content Creation Team Management

Content Manager & Writer

Fit Small Business

Sep 2017 - Aug 2021 (3 years 11 months)

Led a cross-functional team to translate business objectives into strategic content initiatives. Analyzed web analytics to optimize content strategies, enhancing user engagement and achieving measurable results.

Content Strategy Team Collaboration Web Analytics User Engagement Editing Strategic Planning

Marketing Director

The Walt Disney Company

Jan 2010 - May 2012 (2 years 4 months)

Oversaw high-impact marketing campaigns across various channels. Developed customer acquisition strategies that drove a 27% growth in user engagement and created SOPs to maintain brand consistency.

Marketing Campaigns Customer Acquisition SEO Content Development Paid Advertising SOP Development User Engagement

Marketing Director

The Walt Disney Company

Jan 2010 - May 2012 (2 years 4 months)

Oversaw high-impact marketing campaigns across SEO, content, and events. Developed customer acquisition strategies that drove 27% growth in user engagement and created SOPs for brand consistency.

SEO Content Marketing Campaign Management Customer Acquisition Paid Advertising Team Management

Launch Team Lead & Partnership Development

Groupon

Apr 2008 - Apr 2011 (2 years 11 months)

Managed paid ad campaigns and email marketing to attract new merchants and customers. Planned successful sales events and crafted tailored business proposals to foster strong relationships.

Paid Advertising Email Marketing Campaign Management Business Development Relationship Management Event Planning Proposal Writing

Education

Degrees, certifications, and relevant coursework

University of Florida

Master of Business Administration, Marketing Management

1999 - 2003

Completed a Master of Business Administration with a focus on Marketing Management, equipping with advanced skills in strategic marketing, business analysis, and management principles.

Liberty University

Bachelor of Arts, Marketing/Communications

1999 - 2003

Earned a Bachelor of Arts in Marketing/Communications, focusing on effective communication strategies and marketing principles that drive engagement and brand awareness.