Open to opportunities

Tanya Chadha

@tanyachadha

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Ecommerce growth strategist with a proven track record in scaling sales.

India

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What I'm looking for

I am looking for a role that fosters innovation and growth, with opportunities for leadership and collaboration.

I am a seasoned ecommerce growth strategist with extensive experience in driving online sales across diverse markets. Currently, I work at Dr. Reddy's, where I successfully scaled online sales in the CIS region, contributing significantly to the company's overall business growth. My efforts have led to a remarkable increase in ecommerce contributions, with sales exceeding 300Cr+ annually.

Throughout my career, I have demonstrated my ability to implement innovative strategies that enhance customer engagement and drive revenue. At Pharmeasy, I enabled a 2.5X year-on-year growth for the Diagnostics Business by optimizing user acquisition and retention strategies. My experience spans across various roles in leading companies like Flipkart and Medlife, where I have honed my skills in CRM, digital marketing, and cross-channel customer journeys.

With a strong foundation in brand management and a passion for leveraging data analytics, I am committed to delivering exceptional results and mentoring future leaders in the industry. I thrive in dynamic environments and am eager to contribute to organizations focused on growth and innovation.

Experience

Work history, roles, and key accomplishments

Current

Growth & Ecommerce COE, Emerging Markets

Current

Dr. Reddys

Oct 2022 - Present (2 years 9 months)

Scaled online sales across CISR countries, contributing to 10% of EM business and over 300Cr in yearly sales. Drove business for 35+ brands across 6 countries, focusing on new product launches, marketplace setup, and media allocation.

Ecommerce Digital Marketing Product Launches CRM CDP User Engagement

Growth, Pharmeasy Labs

Pharmeasy

Jan 2021 - Present (4 years 6 months)

Enabled 2.5X year-over-year growth for the Diagnostics Business and owned the Diagnostic NMV for B2C. Managed and successfully delivered cross-sell growth through organization-wide collaborations.

Growth Strategy Business Intelligence Cross Sell User Acquisition Customer Retention Analytics Product Management

CRM & Merchandising

Flipkart

May 2014 - Present (11 years 2 months)

Scaled CRM channels to contribute 10% of Flipkart’s units and drove customer retention and conversion through CRM, content, and new channels. Successfully implemented New User Programs and Lapser Reactivation Journeys.

CRM Customer Retention Marketing Automation Data Visualization User Segmentation Content Strategy A B Testing Product Marketing

Summer Internship

Nihilent Technologies

Apr 2010 - Present (15 years 3 months)

Contributed to the Tumbhi.com project, focusing on product development and marketing campaigns for the website's re-launch. Engaged in online marketing activities including SEO, SMM, and SEM.

Product Development Marketing Campaigns Online Marketing SEO SEM

Retention, CRM & Store

Medlife

Led the pharma business to achieve key performance indicators in revenue, orders, and repeat customers. Managed pricing, discounts, and value-added services initiatives for the category.

Revenue Management Order Management Customer Retention Pricing Strategy

User Activation Manager

HolidayIQ.com

Aug 2013 - Present (11 years 11 months)

Set up and scaled the CRM program, generating a new revenue stream that contributed 6% of the company’s revenue. Optimized marketing communication across the website using web notifications and strategic site content.

Revenue User Segmentation Marketing Automation Product Marketing

Asst. Manager Digital Marketing

Gameshastra Solutions Pvt. Ltd.

May 2011 - Present (14 years 2 months)

Launched the top-grossing game 'Don 2' on Android, iOS, and PS2, which was the first game for the company to cross the 1M+ mark and breakeven. Responsible for driving marketing ROI on online and mobile spends.

Digital Marketing SEM SEO Display Advertising Social Media Marketing PR Content Marketing Game Launch

Education

Degrees, certifications, and relevant coursework

Mudra Institute of Communication Ahmedabad

PGDM – Communications, Communications

Grade: 3.12/4

Activities and societies: Core Member Cultural Committee, Core Member – Programming Head, Micavaani

Studied various aspects of communication including brand management, account planning, and online marketing. Gained insights into consumer behavior and marketing strategies.