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Kavitha Robert

@kavitharobert

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Dynamic MBA graduate with 10+ years in performance marketing.

India

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What I'm looking for

I am seeking a role that offers opportunities for leadership, innovation, and impactful marketing strategies in a collaborative environment.

I am a dynamic and self-reliant MBA graduate with over 10 years of experience in advertising and marketing. My career has been dedicated to helping brands achieve optimal results and grow revenue through tailored strategies and data-driven execution. Currently, I lead the global e-commerce strategy at Zinus, where I built a high-performing digital marketing team and developed onboarding frameworks that significantly improved campaign execution consistency.

Throughout my career, I have successfully managed substantial media spends and led end-to-end strategies for various brands, including Unilever and Amazon. My ability to mentor and coach team members has fostered a culture of performance marketing best practices. I pride myself on my capacity to maintain calm under pressure, turning challenges into opportunities for improvement and strengthening client relationships.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Zinus

Jul 2023 - Present (2 years 1 month)

Led global e-commerce strategy across DTC and marketplace channels, building and scaling a high-performing digital marketing team from the ground up. Developed onboarding frameworks and upskilling programs that reduced ramp-up time by 50% and improved campaign execution consistency.

E commerce Strategy Digital Marketing Team Leadership Onboarding Campaign Execution Brand Analytics Supply Chain Management

Manager Biddable

GroupM

Oct 2021 - Jun 2023 (1 year 8 months)

Established tactical direction for Unilever marketing objectives, managing D2C campaigns and overseeing day-to-day executions. Managed over INR 50 million in annual media spend across performance and awareness campaigns.

D2C Data Analysis Campaign Optimization Reporting Power BI Team Leadership Strategic Planning

Account Specialist

Amazon

Jan 2018 - Sep 2021 (3 years 8 months)

Secured high-value accounts through consultative selling and effective customer solutions, launching them across Amazon ad products and providing post-launch optimization. Achieved targets consistently year-over-year with an average trend of 115% against goals.

Consultative Selling Account Management Process Standardization Data Analysis CRM Tools Change Management Reporting

Manager Pre-Sales and Client Servicing

3m Digital Private Limited

Jan 2017 - Dec 2017 (11 months)

Managed inbound lead generation, content strategy, and new client acquisition, overseeing new business development and customer servicing. Coordinated with the campaign team to meet client marketing and campaign objectives.

Lead Generation Content Strategy Business Development Customer Service Reporting Campaign Analysis Upselling

Product Marketing Manager

Bridge People Technology Solutions Private Ltd

Feb 2016 - Dec 2016 (10 months)

Created and designed marketing collaterals for products, managing promotional elements across various platforms. Oversaw key account management and post-sale client engagement.

Marketing Collateral Product Promotion Campaign Execution Digital Marketing Account Management Client Engagement Content Design

Education

Degrees, certifications, and relevant coursework

Kavitha Robert

Master of Business Administration, Business Administration

Grade: 71%

Completed a Master of Business Administration program, achieving a 71% grade. This advanced degree provided a strong foundation in business management and strategic decision-making.