Heti Sutaria

Enhanced multi-channel growth marketing efforts, increasing ad spend to $200K and driving 165,000 net-new in-store visits in 90 days. Optimized media mix across various platforms, achieving a 6x ROI. Launched a rewards-based loyalty program, boosting repeat purchases by 12%.

Led the development of a shopper marketing campaign for Keystone Light, providing actionable insights that enhanced visibility and purchase intent. Presented strategy to senior leadership, aligning brand essence with shopper preferences.

Executed market research to identify trends and consumer preferences, predicting a 20% growth in visitor recruitment. Developed a brand activation strategy that enhanced brand affinity among a multicultural segment.

Created a go-to-market strategy for an AR feature product launch, achieving a 10% growth in app traffic. Implemented strategies for India's largest beauty e-commerce, resulting in a 35% increase in customer acquisition.

Led digital media planning and execution for Lakme India, increasing brand visibility by 10%. Reviewed metrics for client campaigns, improving operational efficiency and reducing turnaround times by 40%.

Developed a digital advertising plan generating over 2000 leads in 3 months with a 30% conversion rate. Streamlined outbound marketing, increasing response rates and assisting in Google ad strategies.

Assisted in optimizing marketing strategies for Maybelline through data-driven insights, contributing to campaign effectiveness and client satisfaction.

Pursued a Master of Science in Integrated Marketing Communication at the Medill School of Journalism, focusing on advanced marketing strategies and communication techniques.

Completed a Bachelor of Mass Media, gaining knowledge in media studies, communication theories, and practical skills in media production.