Open to opportunities

Samik Bhattacharya

@samikbhattacharya

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Growth marketing leader with expertise in brand strategy and execution.

India

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a marketing leader with a proven track record in driving growth and brand strategy across various industries, including healthtech, edtech, e-commerce, and consumer tech. My data-driven approach and strong business acumen have enabled me to build and scale teams effectively, launch high-impact initiatives, and deliver measurable outcomes in brand awareness, customer acquisition, activation, and retention.

Throughout my career, I have demonstrated a founder mindset and a hands-on attitude, driving strategy and execution through a unique blend of analytical rigor and creativity. At MedMastery, I defined and executed a full-funnel growth strategy that significantly improved user retention and conversion rates. My experience at CliniKK saw a remarkable 200x revenue growth, showcasing my ability to optimize marketing strategies and enhance brand visibility.

With a strong foundation in both technical and creative domains, I have successfully led cross-functional teams and managed complex projects. I am passionate about leveraging insights and innovative strategies to create impactful marketing campaigns that resonate with target audiences and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Growth Lead

Current

MEDMASTERY GmbH

Sep 2024 - Present (10 months)

As Growth Lead at MEDMASTERY, I defined and executed a comprehensive growth strategy focusing on user onboarding, retention, and conversion optimization. I implemented targeted product messaging and automated workflows, significantly improving trial-to-paid conversions and user engagement metrics.

Growth Strategy User Retention Email Automation Conversion Rate Optimization Customer Data Platforms UX Enhancements Product Messaging Data Analytics

Marketing Head

CLINIKK

May 2022 - Jul 2024 (2 years 2 months)

As Marketing Head at CLINIKK, I led the marketing strategy that resulted in 200x revenue growth and improved clinic walk-ins by 80%. I optimized online presence and executed campaigns that significantly enhanced brand visibility and user engagement.

Marketing Strategy SEO Paid Acquisition User Engagement Campaign Management Analytics

Senior Brand Manager

TRELL

Oct 2021 - May 2022 (7 months)

In my role as Senior Brand Manager at TRELL, I successfully launched two private label brands in the Men’s Grooming category, overseeing brand identity and marketing campaigns that led to a 44% increase in sales.

Brand Management GTM Strategy Campaign Management Influencer Marketing Vendor Management Sales Strategy

Head of Brand & Creative

MITRON TV

Jun 2020 - Oct 2021 (1 year 4 months)

As Head of Brand & Creative at MITRON TV, I established the brand identity and drove user engagement through strategic campaigns, resulting in a 41% increase in daily active users and a significant boost in app downloads.

Brand Identity User Engagement Campaign Strategy Social Media Marketing Content Creation Team Leadership Digital Marketing

Consultant, Brand & Creative Strategy

ZORK MARKETING AGENCY

Mar 2015 - Jun 2020 (5 years 3 months)

As a Consultant at ZORK MARKETING AGENCY, I developed brand strategies and communication for various clients, leading to increased orders and improved brand messaging consistency across platforms.

Brand Strategy Client Management Content Strategy Digital Marketing Messaging Consistency Project Management

Education

Degrees, certifications, and relevant coursework

Mudra Institute of Communications

Advanced Certificate, Digital Branding and Advertising

2021 -

Grade: 86.5%

Pursued an Advanced Certificate in Digital Branding and Advertising, achieving a score of 86.5%, focusing on digital marketing strategies and brand management.

Visvesvaraya National Institute of Technology

Bachelor of Technology, Mining Engineering

2007 - 2011

Grade: 8.3 CGPA

Completed a Bachelor of Technology in Mining with a CGPA of 8.3, focusing on the principles and practices of mining engineering, including resource extraction and management.