Open to opportunities

Madhab Bhoi

@madhabbhoi

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Result-oriented professional with 13 years in E-commerce marketing.

India

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What I'm looking for

I am looking for a role that fosters innovation and allows for strategic growth.

I am a result-oriented professional with over 13 years of experience in E-commerce, specializing in Site Merchandising, Digital Marketing, and Account Management. My journey has been marked by a commitment to driving growth and enhancing customer engagement through innovative marketing strategies and data-driven decision-making.

In my recent role as Senior Manager at GenWorks Health, I led a dynamic team in developing and executing comprehensive marketing strategies that significantly improved our online presence and sales performance. My ability to analyze market trends and customer behavior has allowed me to implement successful SEO and SEM campaigns, resulting in a remarkable increase in traffic and conversion rates.

Throughout my career, I have consistently achieved outstanding results, such as managing a revenue increase of INR 4000 MM (+21% YoY) and successfully driving category traffic through rigorous A/B testing. I am passionate about leveraging my expertise to create impactful marketing solutions that resonate with customers and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Freelance Consultant

Jan 2024 - Present (1 year 6 months)

Provided expert guidance in e-commerce operations and digital marketing strategies. Focused on optimizing online business performance and enhancing digital presence for various clients.

E Commerce Operations Digital Marketing SEO SEM Content Marketing Social Media Marketing Email Marketing

Senior Manager - Marketing & E-commerce Operations

GenWorks Health India Pvt Ltd

Oct 2022 - Jan 2024 (1 year 3 months)

Led the e-commerce and marketing teams, developing strategies for SEO and SEM. Successfully set up an e-commerce platform and created product listings, driving marketing initiatives to scale and build traffic for the e-store.

Digital Marketing SEO SEM Product Listing Traffic Generation Team Leadership Marketing Strategy

Manager - Marketing & E-commerce Operations

ClearOne Innovations India Pvt Ltd

May 2021 - Jul 2022 (1 year 2 months)

Headed the e-commerce and marketing teams, focusing on SEO and SEM strategies. Managed content marketing and site analytics, achieving a 9% improvement in site conversion through A/B and multivariate testing.

Digital Marketing SEO SEM Content Marketing A B Testing User Engagement

Marketing Manager - Consumer Electronics

Amazon India

Jul 2019 - Apr 2021 (1 year 9 months)

Managed online marketing for Data Storage, Printers, and Tablets categories, driving traffic through strong branding and focused campaigns. Developed and executed email programs, new product launches, and cross-category promotions.

Online Marketing Customer Segmentation Campaign Management Email Marketing Product Launches Cross Category Promotions performance reporting SEO SEM

Account Manager - Display Advertising

Amazon India

Apr 2016 - Jun 2019 (3 years 2 months)

Built strong relationships with advertisers and flawlessly executed end-to-end display campaigns. Analyzed campaign performance to identify and implement optimizations, ensuring high renewal rates and meeting client KPIs.

Account Management Display Advertising Campaign Execution Performance Analysis Client Relationship Management Data Analysis Market Intelligence Operational Excellence

Senior Associate - Business Operations

Amazon India

Aug 2014 - Mar 2016 (1 year 7 months)

Managed purchase orders and ensured timely material delivery, driving increased data quality and solving operational business goals. Coordinated with sellers and internal teams for catalog creation and product imaging.

Business Operations Data Quality Inventory Management

Catalogue Associate - CMT Retail Systems

Amazon.com

Sep 2011 - Jul 2014 (2 years 10 months)

Monitored competitor product pricing to ensure Amazon's price competitiveness. Managed daily job allocation, data reporting, and goal metrics tracking, while also addressing problems from buyers and vendor managers.

Competitive Analysis Data Reporting Performance Monitoring Client Queries Pricing Strategy

Education

Degrees, certifications, and relevant coursework

Sathyabama University

Bachelor of Technology, Bioinformatics

Completed a Bachelor of Technology degree with a focus on Bioinformatics. Gained foundational knowledge and practical skills in the intersection of biology and information technology.