Open to opportunities

Nina Tali

@ninatali

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Experienced Sales Manager driving growth through strategic initiatives.

Kenya

Message

What I'm looking for

I am looking for a role that fosters growth, encourages innovation, and values customer-centric strategies.

I am an astute Sales Manager with a proven track record in driving organizational growth and profitability. My experience includes developing strategic sales initiatives that expand market reach, improve client acquisition, and increase product penetration, particularly in the financial sector. I excel in managing customer relations and growing revenues through upselling and cross-selling products and services.

At Premier Credit Ltd, I led a high-performing team of 16 sales executives, implementing tailored recruitment, training, and performance management programs. My data-driven decision-making consistently exceeded sales targets by an average of 15%. I champion a customer-centric approach, cultivating long-term client relationships and collaborating with marketing teams to enhance product offerings, resulting in a 35% expansion of our customer base.

In addition to my sales expertise, I have experience as a Copywriter, where I developed compelling content that resonated with target audiences. My skills in SEO and digital marketing have driven public engagement and conversions, showcasing my ability to blend creativity with strategic thinking.

Experience

Work history, roles, and key accomplishments

Current

Relationship Officer

Current

Premier Credit Ltd.

Jan 2022 - Present (3 years 5 months)

Developed and executed a comprehensive marketing plan aligned with business objectives and market trends. Led integrated marketing campaigns across digital, social media, email, and traditional channels, leveraging data insights to optimize strategies and drive customer acquisition. Managed the marketing budget and collaborated with sales, product, compliance, and customer service teams to align m

Marketing Planning Marketing Strategy Integrated Marketing Digital Marketing Social Media Marketing Email Marketing Data Analysis Budget Management Customer Acquisition Lead Generation

Relationship Officer

Premier Credit Ltd.

Jul 2021 - Dec 2021 (5 months)

Built and maintained strong client relationships to understand needs and ensure high satisfaction levels. Provided product information and guidance, identifying opportunities for cross-selling and upselling products and services. Monitored client accounts and conducted regular follow-ups, collaborating with teams to align product development with client needs.

Client Relationship Management Customer Satisfaction Cross Selling Upselling Account Management Product Team Collaboration

Copywriter

Copywriting Network

Jan 2017 - Dec 2017 (11 months)

Developed engaging and persuasive copy for digital marketing campaigns, print materials, and promotional content, ensuring consistency in tone and messaging. Conducted keyword research and implemented SEO best practices to enhance content visibility and drive organic traffic. Monitored website performance and adjusted content strategies based on analytics, collaborating with teams to understand ta

Copywriting Digital Marketing SEO Keyword Research Content Strategy Web Analytics Print Materials

Legal Survey Researcher

Respondent

Jan 2016 - Dec 2016 (11 months)

Coordinated with lead researchers to develop effective tools and methods for data collection and analysis. Collected and analyzed data for periodic and annual reports, ensuring adherence to set quality standards. Guaranteed the reliability of results by maintaining quality standards for data collection and analysis.

Data Collection Data Analysis Quality Assurance Research Methodology Data Quality

Facilitator

FASI

Jan 2009 - Dec 2009 (11 months)

Worked with the executive in developing concepts for different outreach programmes. Participated in community awareness and sensitization initiatives in line with organizational objectives. Prepared and filed work progress records and reports.

Program Development Community Outreach Sensitization Initiatives Report Preparation

Education

Degrees, certifications, and relevant coursework

The University of Nairobi

Bachelor of Laws, Law

Studied the principles and practice of law, covering various legal subjects. Gained knowledge in areas such as constitutional law, contract law, and criminal law.