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Syafiza Fazna

@syafizafazna

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Marketing analyst skilled in data-driven decision-making and campaign performance.

Malaysia

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What I'm looking for

I am seeking a challenging role that allows me to leverage my analytical skills and contribute to enhancing campaign performance while supporting organizational success.

As a marketing analyst with a solid background in customer support and reputation management, I thrive on leveraging analytical and strategic marketing skills to drive business growth. Currently, I am enhancing partnership program processes at Deriv (FX) Ltd., where I have successfully increased partner engagement and streamlined commission reconciliation, ensuring operational efficiency.

My experience includes generating comprehensive reports that provide actionable insights for clients and collaborating with cross-functional teams to deliver tailored solutions that boost partner retention. With a Bachelor’s degree in Offshore Engineering and Naval Architecture from Universiti Teknologi Malaysia, I possess a unique blend of technical and marketing expertise that allows me to approach challenges with a results-oriented mindset.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

Deriv (FX) Ltd.

Apr 2024 - Present (1 year 3 months)

As a Marketing Analyst, I enhanced partnership program processes, increasing partner engagement and operational efficiency. I generated comprehensive reports providing actionable insights and collaborated with cross-functional teams to boost partner retention.

Marketing Analysis Data Analysis Google Sheets Tableau Customer Segmentation Microsoft Office Suite Strategic Planning Process Optimization Reporting

Reputation Management Executive

Deriv (FX) Ltd.

Jul 2023 - Apr 2024 (9 months)

In this role, I monitored and managed the online brand presence, responding to customer complaints and developing crisis communication strategies to maintain brand credibility and positive sentiment.

Reputation Management Crisis Communications Customer Service Team Collaboration Problem Solving Brand Management Digital Marketing Stakeholder Engagement

Customer Support Executive

Deriv (FX) Ltd.

Oct 2021 - Jul 2023 (1 year 9 months)

Provided prompt and accurate support via live chat and ticketing, achieving a high customer satisfaction rate. I resolved numerous daily inquiries and optimized knowledge base content to enhance team efficiency.

Customer Support Live Chat Ticketing Systems Customer Satisfaction Communication Skills Mentoring

Education

Degrees, certifications, and relevant coursework

Universiti Teknologi Malaysia

Bachelor of Offshore Engineering & Naval Architecture, Offshore Engineering & Naval Architecture

2017 - 2021

Studied Offshore Engineering and Naval Architecture, focusing on the design, construction, and maintenance of marine vessels and structures. Developed skills in engineering principles, project management, and maritime safety.