Open to opportunities

suraj kumar

@surajkumar22

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I scale paid media accounts across Meta, Google, and social platforms while improving ROAS and lead quality.

India

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What I'm looking for

I'm seeking a remote paid media or performance marketing role with a UK- or US-based organisation, where I can scale full-funnel campaigns, improve ROAS and lead quality, and collaborate on high-converting creative and funnel strategy.

I've managed $650K+/year in paid media across Meta, Google, Snapchat, Quora, and LinkedIn, scaling client accounts 2–4x while delivering against ROAS and CPL targets. At ScaleX Media, I scaled a high-ticket coaching client's Meta Ads budget from $21K to $54K monthly while achieving 3x ROAS, and improved qualified lead rate from 20% to 45%.

Previously at Toffee and vServe Digital, I managed multi-channel campaigns for D2C, EdTech, real estate, and education clients, including 6.5x ROAS for a fashion brand and a ~$3.60 CPL for MBA lead generation. I work across full-funnel strategy, creative development, webinar funnel optimisation, tracking, reporting, and conversion-focused experimentation.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketer

Current

ScaleX Media Pvt. Ltd

Apr 2025 - Present (1 year 4 months)

Scaled high-ticket coaching client's Meta Ads budget from $21K to $54K/month achieving 3x ROAS, and grew a food business coaching account from $6K to $21K/month. Improved qualified lead rate from 20% to 45% through audience segmentation and creative iteration.

Meta Ads Facebook Ads Instagram Ads Google Ads Audience Segmentation Creative Strategy ROAS Media Buying Direct Response Advertising A B Testing Google Sheets Canva ChatGpt Claude

Senior Digital Marketing Specialist

Toffee Pvt. Ltd

Dec 2022 - Apr 2025 (2 years 4 months)

Managed 15+ client accounts with combined monthly ad spend of $54K+ across Meta, Google, Snapchat, and Quora Ads. Delivered 6.5x ROAS for a D2C fashion brand and achieved CPL of ~$3.60 for MBA lead generation.

Meta Ads Google Ads Snapchat Ads Quora Ads Media Planning Audience Research performance reporting ROAS CPL Lead Generation D2C Marketing Paid Social Paid Search

Senior PPC Expert

vServe Group Online

Apr 2022 - Nov 2022 (7 months)

Increased qualified lead conversion rate by 30% through A/B testing and campaign optimization across Google Ads and Facebook Ads. Managed paid search and social campaigns for real estate and D2C brand clients.