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Charu Kanojia

@charukanojia

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I drive full-funnel performance marketing growth across D2C and global brands through data-driven paid media.

India

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What I'm looking for

I'm looking to lead full-funnel, data-driven growth for D2C or global brands, improving CAC, ROAS, conversion funnels, and qualified leads while building and mentoring high-performing teams.

I've led performance marketing across Blue Tokai Coffee Roasters, Publicis Groupe, Interactive Avenues, Essence Global, and Accenture, managing large Google, Meta, LinkedIn, and Bing media budgets. My work spans D2C growth, paid social, PPC, conversion funnels, and campaign optimization.

I've improved qualified leads by 25–35%, reduced CAC by about 20%, and lifted conversion rates by about 30% through structured testing, targeting, bidding, and tracking improvements. I also lead cross-functional teams, mentor marketers, and build full-funnel strategies that improve ROAS and campaign efficiency.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Planner, Digital

Current

Singapore

Jun 2024 - Present (2 years 3 months)

Leads end-to-end performance marketing strategy across Google, Meta, LinkedIn and Bing, managing ~$200K+ monthly ad spend. Drove ~25-35% increase in qualified leads and reduced CAC by ~20%.

Google Ads Meta Ads LinkedIn Ads Bing Ads Performance Marketing Campaign Optimization Conversion Tracking Budget Management

Performance Marketing Lead

Blue Tokai Coffee Roasters

Jul 2023 - Apr 2024 (9 months)

Led a team of 5 and managed a cross-functional team of 20+. Owned D2C strategy across PPC, social, WhatsApp and email, building a structured testing framework that led to ~30% uplift in conversion rates.

PPC Social Media Marketing WhatsApp Marketing Email Marketing D2C Marketing Conversion Rate Optimization Team Leadership

Group Head - Marketing

Interactive Avenues

May 2022 - Mar 2023 (10 months)

Managed high-performing teams of up to 12 members and ₹10Cr+ annual media budgets across clients. Improved campaign efficiency (ROAS/CPL) by ~20-25% via optimization and automation, and led new business pitches.

Team Leadership Budget Management Campaign Optimization ROAS CPL Automation New Business Development

Senior Manager - Media Solutions

Publicis Groupe

Dec 2020 - May 2022 (1 year 5 months)

Mentored and managed performance marketing teams, improving delivery efficiency and output quality. Managed ₹5Cr+ annual budgets across Google and Meta for D2C and enterprise brands, improving campaign performance by ~25%.

Mentorship Team Management Google Ads Meta Ads Budget Management Campaign Optimization Targeting Bidding Creative Optimization

Media Activation Manager

Essence Global

Jul 2018 - Sep 2020 (2 years 2 months)

Managed campaigns for Google products (Pixel, Home, Chrome) with $1M+ annual budgets. Specialized in Search, Display, UAC and Shopping campaigns, and led team training and campaign strategy.

Google Ads Search Display UAC Shopping team training Campaign Strategy

Business Analyst

Accenture

Jun 2016 - Dec 2017 (1 year 6 months)

Led campaign builds, keyword strategy, and ongoing optimization to improve performance. Conducted performance analysis including attribution, geo, and time-based insights, and collaborated with cross-functional and offshore teams.

Campaign Management Keyword Strategy Optimization Attribution Analysis Geospatial analysis Time Based Analysis Cross Functional Collaboration

Senior Analyst

Askmebazaar

May 2015 - May 2016 (1 year)

Created and optimized Search, Display, Shopping and Video campaigns on Google AdWords. Performed competitor reviews, developed re-marketing strategies, and produced weekly reports against KPI objectives.