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Kartik aggarwal

@kartikaggarwal

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Performance marketer - scaling paid growth with engineer-level measurement and AI search readiness.

India

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What I'm looking for

I’m looking to scale paid acquisition with strict measurement and ownership—where I can bake in clean tracking and AEO/AIO so brands stay visible as search evolves, ideally in remote-friendly, performance-driven environments.

I’m an engineer-turned-performance marketer with 7+ years of deep, paid-growth experience—scaling acquisition for 80+ brands across 25+ industries. I run media like an engineer: every dollar measured, every scale-up backed by a reason, and I’ve tracked $88M+ in client revenue.

Right now, I’m building AI-search readiness (AEO / AIO) into every account so brands stay found as search changes. Previously, I led full-funnel paid strategy for 30+ international clients, managed $4.6M+ in spend, cut average CPA by 22%, and built GA4 + Looker Studio dashboards for real-time CAC visibility.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Consultant

Current

Agency Partnerships

Jan 2024 - Present (2 years 6 months)

White-label media buyer for growth and performance agencies across eCommerce, home services, and authority brands. Runs and scales paid acquisition on Meta, Google, Amazon, and native networks while building AEO/AIO and clean tracking into each account.

Media Buying Paid Acquisition Meta Ads Google Ads Native Advertising Trackings Attribution

Campaign Strategist & Team Lead

iOTA Infotech

Aug 2020 - Dec 2023 (3 years 4 months)

Owned full-funnel paid strategy for 30+ international clients across eCommerce, automotive, SaaS, and lead gen. Managed $4.6M+ in ad spend, improved CPA by 22%, led a 5-person team, and built GA4 + Looker Studio dashboards for real-time CAC visibility.

Meta Ads Google Ads YouTube Ads LinkedIn Ads Budget Management CPA Optimization Creative Testing Team Leadership GA4 Looker Structured Audience Tests Offer Testing CAC

Media Buyer & Campaign Manager

Bimmer Plug LLC

Dec 2019 - Jul 2020 (7 months)

Ran paid acquisition across Meta and Google for a high-growth automotive eCommerce brand. Rebuilt account architecture in 90 days to lift ROAS from 1.4x to 3.2x and owned measurement end-to-end (pixel setup, UTM taxonomy, conversion mapping, and weekly revenue reporting).

Meta Ads Google Ads ROAS Pixel Setup UTM Taxonomy Revenue Reporting Media Buying

Product Manager

Wikolo Inc

Sep 2018 - Nov 2019 (1 year 2 months)

Drove product growth and acquisition strategy for a SaaS business, focusing on CAC, LTV, and trial-to-paid economics. Ran landing-page and channel-messaging experiments across product, engineering, and marketing.

Product Growth A B Testing Acquisition Strategy CAC LTV Landing Page Optimization Experimentation Funnel Optimization