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Ravi Sharma

@ravisharma5

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Performance Marketing Specialist optimizing high-budget PPC campaigns to drive ROAS and lower CPA.

India

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What I'm looking for

I seek a performance-focused role where I can drive scalable PPC growth, optimize high-budget campaigns, mentor teams, and use analytics to improve ROAS and conversions.

I am a results-driven Performance Marketing Specialist with 5+ years managing large-scale PPC budgets across Google Ads, Meta, Bing and other platforms. I have optimized 20+ client accounts, achieved consistent CPA reductions and substantially improved conversion rates through data-driven strategies, A/B testing, advanced audience segmentation and robust tracking implementations.

I lead teams and mentor junior marketers while coordinating cross-functional creative and data teams to deliver measurable growth — including notable ROAS improvements, increased lead generation and improved account health through analytics, GTM and conversion rate optimization.

Experience

Work history, roles, and key accomplishments

Advertising Strategist

PPC Foundry

Nov 2025 - Jan 2026 (2 months)

Managed 20+ client accounts with $300K+ monthly ad spend across Google, Meta, and Bing, driving a 45% ROAS improvement and 30% increase in lead generation through strategic optimization and reporting.

Google Ads Meta Ads Bing Ads Campaign Optimization ROAS PPC Management A B Testing Google Tag Manager

Performance Specialist

Authority Entrepreneurs

Jun 2025 - Nov 2025 (5 months)

Led Google Ads strategy for 15+ clients managing $200K+ monthly spend, improving conversion tracking accuracy by 40% and reducing CPA via full-funnel PPC structures and GTM implementation.

Google Ads GTM Conversion Tracking Landing Page Optimization

Paid Ads Specialist

Henceforth Solutions Pvt Ltd

Apr 2023 - May 2025 (2 years 1 month)

Optimized 25+ PPC accounts across Google, Bing, and Facebook, achieving a 15% CPA reduction and 150% conversion rate increase while mentoring a team of 5 and improving CTR by 30% through A/B testing.

Google Ads Meta Ads Bing Ads Team Leadership A B Testing CRO Remarketing Budget Management PPC

Media Buyer

iApp Technologies LLP

Jul 2021 - Apr 2023 (1 year 9 months)

Executed media buying across Meta and Google managing $150K+ monthly budgets, achieving a 40% ROAS increase through dynamic product ads and catalog optimization.

Media Buying Meta Ads Google Ads ROAS Performance Analysis

Digital Marketing Specialist

Iugo Private Ltd

Feb 2021 - Jul 2021 (5 months)

Managed Google Ads PPC campaigns with automated bid management and conducted SEO technical audits and competitor analysis to improve organic performance.