At Thrive Digital, I lead multi-channel performance marketing for B2B and eCommerce clients across Google Ads, LinkedIn, Meta, Search, Paid Social, Display, and Video. I helped reduce B2B cost per lead by 78% year over year while improving conversion rate by 123%.
I also improved ROAS by 40% and reduced CPA by 18% for a B2C eCommerce brand through ongoing campaign optimization. I use creative performance insights, A/B testing, reporting, and data analysis to turn campaign results into clear next steps.
Over 13+ years in agency marketing, I've managed large budgets, built digital strategies, led client conversations, and trained teams. My experience spans North America, APAC, EMEA, and LATAM, and I hold an MBA in Digital Marketing.
