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raj shah

@rajshah0401

Paid media specialist | 5+ years across Meta, TikTok, LinkedIn & Reddit | Creative testing, lead gen & ROAS optimisation | Ecommerce & B2B.

United Kingdom

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What I'm looking for

I am looking for paid media roles where I can apply my hands-on experience across Meta, TikTok and LinkedIn to drive measurable results. I am particularly interested in ecommerce and performance-focused brands where creative testing, ROAS and lead generation are the core focus. Open to full-time, contract or freelance opportunities globally

I’ve recently graduated with a 1st Class Honours in MSc Digital Marketing Management, and I’m now working as a Paid Media Executive. I focus on performance marketing fundamentals—testing, measurement, and CPL/ROAS optimisation—to turn spend into qualified outcomes.

In my current role, I manage £20K+ monthly ad spend across 10+ client accounts, running campaigns on Meta, LinkedIn, TikTok, and Reddit. I’ve delivered 300+ qualified leads while reducing CPL by 55%, and I’ve improved results with creative testing and audience reﬁnement, including 3.7X ROAS for a food brand.

Previously, as a Paid Media Executive in Pune, I ran Google Search Ad campaigns to reach Page 1 rankings and increase qualified traffic by 25%, and I generated 1M+ views and 7,000+ website clicks via YouTube ads. I bring clear client communication, weekly performance reporting, and a hands-on approach to tracking and optimisation.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Specialist

Current

Prohibition PR

Jul 2025 - Present (10 months)

● Managed £20K+ monthly ad spend across Meta, LinkedIn, TikTok, and Reddit ads campaign
● Delivered 300+ qualified leads for an enterprise software client on LinkedIn while reducing CPL by 55%
● Generated 100+ highly qualified leads on Meta for a property client while decreasing CPL by 35%
● Delivered weekly performance reports and maintained clear client communication

Meta Ads Meta Business Suite LinkedIn Ads TikTok Advertising Reddit Advertising Google Analytics Shopify Campaign Optimization Automated Bidding (Target ROAS Microsoft Excel Copywriting Ads Manager

Sales & Marketing Advisor

BT Group

Mar 2025 - Jul 2025 (4 months)

Managed strategic client relationships, increasing household value by 150%. Consistently exceeded weekly sales targets, driving a 33% increase in broadband sales.

Client Relationship Management Broadband Sales Performance Tracking Stakeholder Management Revenue Growth Account Management

Education

Degrees, certifications, and relevant coursework

University of Strathclyde

Master of Science (MSc), Digital Marketing Management

2023 - 2024

Grade: 1st Class Honours

Earned a 1st Class Honours MSc in Digital Marketing Management, with top grades across modules and a dissertation on website management and affiliate marketing for FetchStop UK (Merit).

Ness Wadia College

Bachelor of Business Administration, Business Administration

2015 - 2018

Grade: 1st

Earned a 1st in a Bachelor of Business Administration, with top grades across modules including Advertising & Sales Management, E-commerce, and Project Management.