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Mehul Joshi

@mehuljoshi

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I drive measurable acquisition growth through paid media, full-funnel optimisation, and conversion strategy.

United Kingdom

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What I'm looking for

I'm looking to lead measurable acquisition and growth work where I can combine paid media, conversion optimisation, CRM, analytics, and AI-enabled workflows to improve commercial performance.

I'm driving patient acquisition and revenue at Skingevity through Google Ads, Meta Ads, landing pages, CRM workflows, and full-funnel conversion journeys across approximately five clinics.

I manage £20k+ in monthly media spend, generate 500+ leads and 50+ bookings per month, and lead growth and rollout of the Skingevity App, which reached 150+ downloads without promotion.

Previously, at Torpedo, I managed £100k+ monthly client media spend across international markets, increasing lead volume by 25% and ROI by 18%. At Nutcracker Agency, I improved conversion rates by 35% through bidding, audience segmentation, and A/B testing.

Across B2B, B2C, DTC, SaaS, and service businesses, I've built and optimised campaigns, reporting, landing pages, CRM journeys, email activity, and SEO programmes focused on commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Skingevity

Dec 2025 - Present (9 months)

Owns end-to-end performance marketing strategy across Google Ads and Meta Ads, managing £20k+ monthly spend and full-funnel acquisition across 5 clinics. Leads CRM workflows, reporting, and app growth initiatives.

Google Ads Meta Ads Performance Marketing Paid Media Campaign Management Budget allocation Full Funnel Marketing Audience Segmentation Retargeting Landing Page Optimization CRO CRM Zenoti Email Marketing Reporting Analytics Generative AI

Digital Marketing Manager

Torpedo

Jul 2025 - Aug 2025 (1 month)

Led multi-channel digital and performance strategies across Google Ads, Microsoft Ads, GDN, display, retargeting and affiliate channels, delivering a 25% increase in lead volume and 18% improvement in ROI. Managed £100k+ monthly client media spend across UK, European, US and Canadian markets.

Google Ads Microsoft Ads GDN Display Advertising Retargeting Affiliate Marketing Campaign Management Budget allocation Conversion Tracking Dashboarding Data Analysis CRO AI

Senior PPC & SEO Strategist

Nutcracker Agency Ltd

Oct 2024 - Apr 2025 (6 months)

Increased conversion rates by 35% through advanced bid strategies, audience segmentation and structured A/B testing. Managed 5-10 client accounts with budgets ranging from £10k-£50k, overseeing paid media strategy and optimization.

PPC SEO Google Ads Meta Ads Bid Strategy Audience Segmentation A B Testing Campaign Management Reporting Client Management

Paid Media & SEO Executive

Guardians Training

Jul 2023 - Sep 2024 (1 year 2 months)

Increased CTR by 15% and qualified leads by 40% through paid ads optimization, testing and performance analysis. Managed Google Ads, Meta Ads and SEO campaigns end-to-end, and executed email campaigns that improved engagement and enquiries by 30%.

Google Ads Meta Ads SEO Paid Media Campaign Management Testing Reporting Email Marketing Performance Optimization

Digital Marketing Manager

Exavibes Services Pvt. Ltd

Dec 2021 - Jan 2023 (1 year 1 month)

Managed paid media campaigns with responsibility for strategy, execution, optimization and performance reporting. Allocated budgets across channels and optimized campaigns against performance and ROI objectives.

Paid Media Campaign Management Budget allocation performance reporting Client Management Media Partnerships

Sr. Executive (SME - Digital Analyst)

Idealab Solution

Jan 2021 - Sep 2021 (8 months)

Executed Google, Meta Ads, SEO and content optimization campaigns focused on lead generation and performance. Built and optimized landing pages and supported CRO initiatives across 20+ campaigns, generating 150+ leads.

Google Ads Meta Ads SEO Content Optimization Landing Page Optimization CRO Lead Generation

Marketing Analyst

Windoors International Limited

Oct 2018 - Dec 2020 (2 years 2 months)

Executed digital and offline campaigns focused on lead generation, brand visibility and customer engagement. Built and managed email campaigns and workflows delivering approximately 180k emails per month, and supported lead-generation funnels and CRM automation.

Digital Marketing Offline Marketing Email Marketing CRM Automation Lead Generation Lifecycle Marketing

Business Development Executive

Computrain Pvt. Ltd.

May 2018 - Oct 2018 (5 months)

Generated leads through social media and WhatsApp marketing campaigns. Built and managed partnerships with educational institutions and conducted seminars promoting overseas education services.

Lead Generation Social Media Marketing WhatsApp Marketing Partnership Management Presentation Skills