Suchandra Banik
@suchandrabanik
Revenue Enablement Manager who links onboarding and playbooks to measurable revenue outcomes.
What I'm looking for
I’m a Revenue Enablement professional with 8+ years across Sales Enablement, GTM, Instructional Design and L&D in high-growth SaaS and PLG companies. I connect enablement to revenue outcomes by diagnosing funnel and data-integrity gaps, then building onboarding, playbook, and CRM-workflow systems that close them.
In my most recent GTM Enablement and Operations work in Berlin, I improved CRM data quality and reporting accuracy across 8 markets by introducing required-field HubSpot workflows—lifting meeting-outcome compliance from 8% to 72% in one quarter. I’ve also cut unqualified leads from 59% to 30%, reduced ramp-to-productivity from 21 to 15 days, and analyzed a €28.3M / 103K MQL campaign to surface funnel leaks.
I bring hands-on depth in modern enablement and RevOps tooling (Highspot, HubSpot, Gong, Tableau) and AI-accelerated content production with Claude and Gemini. At Criteo and Cisco, I scaled training programs, built centralized GTM content engines, and delivered role-specific learning paths using frameworks like MEDDICC and Challenger Sales—improving sales messaging consistency and performance.
Experience
Work history, roles, and key accomplishments
GTM Enablement Manager
Independent Consultant
Jan 2026 - Present (6 months)
Delivered enablement architecture for a Cloud SaaS client, including revenue and funnel audits across CRM systems and playbook workflows to reduce lead drop-offs and improve qualified pipeline generation. Built modular learning paths and onboarding programs using HubSpot automation and GenAI tools.
GTM Enablement & Operations Manager
Pergolux
Apr 2026 - Jun 2026 (2 months)
Identified CRM data quality gaps affecting forecasting accuracy and implemented required-field HubSpot workflows across 8 markets. Improved meeting outcome compliance and lead qualification while rebuilding role-specific onboarding and funnel performance analysis.
Senior Manager, GTM Enablement
Criteo
Sep 2023 - Dec 2025 (2 years 3 months)
Owned sales enablement for a global ad-tech sales organization, translating product and GTM strategy into sales-ready messaging. Centralized a GTM content engine to resolve messaging inconsistency, created AI-assisted playbooks/battle cards, and redesigned onboarding to cut ramp time.
Scaled enablement for a global team selling technically complex products by designing and delivering training and onboarding frameworks. Owned the Cisco Training Academy, architecting technical onboarding and launch playbooks, and produced core sales collateral using Challenger Sales and MEDDICC methodologies.
Sales Enablement Specialist
Pesto Tech
Nov 2020 - Aug 2022 (1 year 9 months)
Built end-to-end enablement programs and LMS-hosted courses while architecting a unified knowledge base repository. Authored instructional video libraries and facilitated live training to support conversion growth in a PLG environment.
Onboarded new sales hires and managed ongoing training workshops, maintaining strong post-training satisfaction. Delivered enablement activities to support continuous training needs.
Customer Success Specialist
GoDigitalLab
Dec 2016 - Jan 2019 (2 years 1 month)
Managed customer onboarding pipelines to ensure frictionless technical integration and product activation. Maintained customer satisfaction while reducing onboarding time.
Education
Degrees, certifications, and relevant coursework
Christ University
Master of Technology, Electronics & Communication Systems
2013 - 2015
Grade: GPA: 2.99/4
Earned a Master of Technology in Electronics & Communication Systems (GPA: 2.99/4) from Christ University.
Sathyabama University
Bachelor of Technology, Electronics & Communication Engineering
2009 - 2013
Grade: GPA: 7.6/10
Earned a Bachelor of Technology in Electronics & Communication Engineering (GPA: 7.6/10) from Sathyabama University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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