At NavVis, I introduced stage-level monitoring, SLAs, and disposition tracking that helped reduce marketing cost per opportunity by 63%. I also improved MQL-to-Opportunity conversion by 28% and made lead response 2.3 times faster with tier-based account segmentation.
At Netwrix Corporation, I designed and scaled an inbound lifecycle engine that generated 29% of weighted marketing-sourced pipeline. I built CRM-driven communications across 8 regions and 16 products, and led marketing operations work during 10+ M&A integrations to preserve pipeline continuity.
I started in CRM and lifecycle marketing and grew into marketing operations leadership. I build practical GTM infrastructure across data enrichment, scoring, routing, attribution, and automation to help teams focus on the accounts and actions that drive revenue.
