Open to opportunities

Ela Krief

@elakrief

Message

I grow strategic SaaS accounts, retention, and revenue across global B2B platforms.

Germany

Message

What I'm looking for

I'm looking for a role where I can lead strategic account growth, build customer-facing teams and systems, and partner with founders and senior decision-makers to improve retention, expansion, and revenue.

I've led strategic account growth across Google, MGID, Mesh Payments, Adikteev, and high-growth B2B SaaS and AdTech businesses. At Google, I led 10 Account Executives and a $700M+ portfolio that grew more than 20% annually.

At MGID, I led 54 people across Europe, the US, LATAM, India, and APAC, owning ARR, NRR, renewals, churn, and client growth. Previously at Mesh Payments, I owned 500+ enterprise and SMB accounts on a $150M+ ARR fintech platform and led complex renewal and expansion negotiations.

I build the systems behind durable customer growth: account coverage, health scoring, forecasting, playbooks, and executive relationships. I also advise B2B SaaS founders, coach senior leaders, and mentor startups through Techstars Berlin and APX.

Experience

Work history, roles, and key accomplishments

Current

Advisor (Fractional) & Executive coach

Current

Oct 2025 - Present (11 months)

Coached senior executives in leadership development and developed an agent to provide bespoke playbooks and business alignment for companies enhancing their CS stack and farming strategy.

Leadership Development Customer Success Business Alignment Coaching

Current

Commercial Advisor & career coach

Current

Independent

Mar 2019 - Present (7 years 6 months)

Advise B2B SaaS founders on sales, account strategy, and revenue growth, and help them build systems to scale. Mentor and advise senior leaders in marketing, sales, CS, business ops, and product.

B2B SaaS Sales Strategy Account Strategy Revenue Growth Mentorship Leadership

Global Division Head, Account Management

MGID

Sep 2024 - Sep 2025 (1 year)

Led 54 people across Europe, US, LATAM, India, and APAC, owning ARR, NRR, renewals, churn, and client growth. Grew existing accounts through global upselling and cross-selling, and set OKRs and KPIs across regions.

Account Management Leadership ARR NRR%Renewals Churn Upselling Cross Selling OKRs KPIs Product Strategy

Director, Account Management & Success (Fractional)

Mesh Payments

Oct 2022 - Jun 2023 (8 months)

Owned 500+ enterprise and SMB accounts on a $150M+ ARR fintech platform, restructured client-facing teams, and set KPIs and forecasting. Ran renewal and expansion negotiations and built revenue playbooks in Hubspot.

Account Management Customer Success Fintech KPIs Forecasting Negotiation HubSpot Product Roadmap

Team Lead, Account Executives — Large Customer Sales

Google

Mar 2020 - Dec 2021 (1 year 9 months)

Owned a $700M+ portfolio as team lead, growing it more than 20% a year, and led 10 Account Executives. Chaired the EMEA CX Council and sat on the EMEA Competition Strategy Council, coaching the team on sales storytelling and negotiation.

Account Management Leadership Sales Negotiation Coaching Strategy CX Competitive Strategy

VP Account Management & Commercial Operations

Adikteev

Dec 2017 - Jun 2019 (1 year 6 months)

Raised client retention from 48% to 96% in three months, led sales conversations and negotiations, and owned executive relationships. Sat on the executive committee, built third-party partnerships, and led new product initiatives.

Account Management Retention Sales Negotiation Executive Relationship Building Partnerships Product Initiatives Data Analysis

Director, Account Management (Enterprise)

REMERGE

Aug 2015 - Nov 2017 (2 years 3 months)

Led the team and owned the full customer cycle from pre-sale consultation to renewal, forming and negotiating contracts. Grew existing accounts across EMEA, APAC, Russia, and LATAM and drove commercial expansion.

Account Management Sales Negotiation Contract Management Pipeline Management Business Development Partnerships

Publisher Relations Manager — Ad Monetisation

Supersonic

Jul 2014 - Jul 2015 (1 year)

Managed 100+ app developers on ad-monetisation strategy, supported SDK integration, and led sales conversations and negotiations. Built the onboarding scheme for account managers.

Ad Monetization SDK Integration Sales Negotiation Onboarding Account Management

Senior Account Executive

Natural Intelligence

Jun 2011 - Jul 2013 (2 years 1 month)

Ran the online-dating vertical and orchestrated global expansion, managing affiliate partnerships with the largest dating brands. Led sales conversations, negotiated deals, and managed pipeline and backlog.

Account Management Sales Negotiation Affiliate Partnerships Pipeline Management Product Management Liaison

IT Manager

Banking, software, and national service

Managed IT on mainframe and Linux/Unix/PC systems, wrote scripts and code to keep critical banking systems running, and supported a software company serving Fortune 500 clients.

IT Management Mainframe Linux Unix ビジネスレベルPCスキル Scripting Coding