Sanjana Krnjak

Architected revenue operations workstreams for a post-merger transformation spanning approximately €35M in ARR, 16,000 customers and 35,000 contracts and orders. Led redesign and reconciliation of revenue data across Salesforce CPQ, subscription billing, NetSuite and contract systems, and designed end-to-end commercial processes across the customer lifecycle.

Advised founders and executive teams across 50+ engagements on revenue architecture, GTM operating models, monetization, performance management and transformation sequencing. Redesigned revenue processes and AI-enabled workflows reducing operating cost by up to 80% and increasing target output by up to 10x.

Owned the CRM and revenue systems landscape and led the migration from Odoo to Salesforce Revenue Cloud, defining data models, workflows and controls. Identified and mitigated €1.6M in ARR and cash-flow exposure by redesigning billing and revenue-recognition logic.

Owned global enablement across customer-facing functions reducing new-hire time to productivity to six weeks and designed a post sales training program, contributing to a 50% reduction in customer escalations. Built a performance-management framework and simplified Salesforce account architecture.

Led multiple SDR/BDR, Revenue Operations and Revenue Enablement teams of up to 20 people and redesigned the GTM operating model around qualification-led revenue generation. Rebuilt operational and KPI frameworks and redefined pricing strategy contributing to a 27% increase in gross margin.

Led the shift from custom projects to a scalable product-led operating model aligning Legal, Finance, Product and Technology and reducing implementation time to under 90 days. Built a digital acquisition engine generating 30-50 qualified leads per month at approximately 5% of the previous cost per lead.

Aligned targets, methodologies and operating cadence across Product, Marketing, Business Development, Sales and Customer Success, increasing quarterly inbound pipeline creation by 15%. Rebuilt Salesforce reporting and performance structures and redesigned global territory and management models.

Held roles as Account Executive and SDR Team Lead, contributing to sales and business development efforts.

Held roles in wealth management, investment back office, and as an associate in financial services.

Earned a Master of Arts in Law and Economics.

Earned a Bachelor of Economics and Management.