Open to opportunities

Päivi T

@paivit

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B2B tech marketer turning GTM strategy into pipeline, campaigns and execution across EMEA.

Germany

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What I'm looking for

I’m looking to lead enterprise field marketing and revenue pipeline ownership, partnering tightly with sales and distributed teams, while applying AI-native workflows to build scalable GTM engines and measurable program ROI.

I’m a field marketing leader with 15+ years building and scaling regional GTM engines across EMEA and APAC, most recently as Field Marketing Director EMEA & APAC at a hypergrowth enterprise AI company. I build field marketing functions from zero and turn regional strategy into measurable pipeline.

I operate as a true player-coach: setting the theatre strategy, owning forecast-driven execution, and partnering closely with sales leadership across enterprise and strategic accounts. I stay close enough to the field to run executive events, QBRs, and account-based initiatives that create revenue impact.

Across DACH, the Nordics, France, Benelux, the UK, and the Middle East, I’ve led enterprise account-based initiatives, localizing global campaigns for EMEA markets while maintaining global alignment. I run pipeline forecasting and KPI dashboards, tracking program ROI daily.

In parallel, I bring hands-on AI fluency from two years building workflows, landing pages, and a working marketing application with AI tools. As an independent consultant and AI practitioner, I continue to test and teach applied AI marketing—so teams can adopt AI confidently and ship real outcomes.

Experience

Work history, roles, and key accomplishments

Current

AI Practitioner & Consultant

Current

Independent Consultant

Jan 2024 - Present (2 years 5 months)

Built hands-on AI fluency by developing working AI-powered workflows and landing pages as a non-engineer. Created positioning and customer-discovery experiments for SMB/solopreneurs and launched an education channel to help non-technical professionals adopt AI confidently.

Customer Discovery AI Education Content Lovable App Building

Field Marketing Director (EMEA/APAC)

Cognigy GmbH

Jan 2021 - Dec 2023 (2 years 11 months)

Built and scaled the field marketing function across EMEA and APAC, owning enterprise conversational AI and automation regional GTM. Drove forecast-first execution across 10+ markets and generated pipeline impact, including a German insurance-sector ABM program that brought five large insurance enterprises into pipeline.

Field Marketing Marketing Budget Management ROI Tracking

Content Program Lead (APAC)

Visa Worldwide

May 2018 - May 2019 (1 year)

Led a multi-market branded content and thought leadership program across APAC with BBC StoryWorks. Increased unaided brand awareness by 29% and improved NPS by 20% among banking decision-makers.

Thought Leadership Brand Awareness Cross Market Coordination Partner Management

Omnichannel Lead (ASEAN/APAC)

Cisco Systems

Feb 2016 - Apr 2017 (1 year 2 months)

Led demand generation and lead-development teams across ASEAN with direct ownership of pipeline velocity. Ran multi-market programs across 6+ countries, balancing local relevance with global alignment to daily performance targets.

Demand Generation Lead Development

Field Marketing Director (France/Benelux)

Basware

Apr 2014 - Jun 2015 (1 year 2 months)

Led field marketing across France, Belgium, and the Netherlands with integrated B2B programs that fed pipeline and improved sales-marketing conversion and ROI. Managed regional program execution to strengthen alignment between marketing and sales outcomes.

Field Marketing Integrated Marketing Pipeline Generation Sales Alignment ROI

Senior Field Marketing Manager

Basware

Sep 2011 - Mar 2014 (2 years 6 months)

Built the French field marketing function from scratch with sales leadership, driving GTM plans that delivered CAC 40 and Top 1000 enterprise accounts into direct and channel pipeline. Earned CEO recognition for leading the company’s most successful global customer event.

French Field Marketing Buildout Enterprise Accounts CAC 40 Targeting Sales Leadership Channel Pipeline Support

Business Manager

Basware

Apr 2007 - Jul 2011 (4 years 3 months)

Led a team of four marketers, exceeded new-lead targets at 120%+, and delivered C-level campaigns for finance, procurement, and IT decision-makers. Managed execution against performance goals while supporting senior stakeholder-aligned initiatives.

B2B Lead Generation Campaign Execution Finance Procurement IT Marketing Performance Management

Education

Degrees, certifications, and relevant coursework

Aalto University School of Business

Master of Science (MSc) in Economics and Business Administration, International Business

Earned an MSc in Economics & Business Administration with a major in International Business and minors in International Economics, English, and German.