Lindsey Crowder
@lindseycrowder
Marketing operations leader turning MarTech into revenue impact through scalable process design and global team leadership.
United StatesWhat I'm looking for
I’m a marketing operations leader with 8+ years of experience building scalable processes, leading global teams, and aligning marketing technology investments with revenue objectives across B2B SaaS. I’ve consistently transformed marketing operations from tactical execution into strategic business partnership—improving lead management, campaign execution, funnel visibility, and operational efficiency.
At WatchGuard Technologies, I lead a globally distributed marketing operations team supporting 150+ sales users and 50+ marketing stakeholders across North America, EMEA, and LATAM. I designed and operationalized the organization’s MQL framework, support lead management for ~1,000 MQLs per month, and manage evaluation, negotiation, and renewal of enterprise technologies exceeding $750,000 in annual contract value—while partnering with Legal on GDPR, CAN-SPAM, consent management, and data deletion request workflows. Previously, at Sound Physicians and the University of Washington, I managed Pardot/Salesforce and Marketo-based programs, including lead scoring redesign and integrated campaigns.
Experience
Work history, roles, and key accomplishments
Lead a globally distributed marketing operations team supporting 150+ sales users and 50+ marketing stakeholders across North America, EMEA, and LATAM. Govern MQL and lead management processes, implement GDPR/CAN-SPAM/data retention and deletion workflows, and evaluate/implement enterprise MarTech including Knak and Swoogo.
Managed marketing automation processes across Pardot (Salesforce Marketing Cloud) and Salesforce. Redesigned lead scoring frameworks with Sales leadership, created training materials, and optimized digital advertising using Google Ads and analytics.
Directed annual marketing and stewardship strategies for planned giving. Built and executed integrated campaigns using Marketo.
Sponsorship and Events Coordinator
Holloman Air Force Base
Oct 2014 - May 2018 (3 years 7 months)
Coordinated sponsorship and events, managing more than 120 advertiser contracts and sponsor relationships.
Education
Degrees, certifications, and relevant coursework
Pacific Lutheran University
Master of Business Administration, Business Administration
Earned a Master of Business Administration (MBA) from Pacific Lutheran University.
Washington State University
Bachelor of Arts, Business Administration
Earned a Bachelor of Arts in Business Administration from Washington State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
Interested in hiring Lindsey?
You can contact Lindsey and 90k+ other talented remote workers on Himalayas.
Message LindseyGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
