Caroline Brezovec

Advise an early-stage AI SaaS beta on go-to-market strategy, acquisition funnels, marketing ops, and launch readiness.

Led a 6-person Center of Excellence across marketing operations, martech, web, content, and creative, shaping GTM strategy and execution. Owned a $1.4M budget with additional financial governance of $9.2M+ in media spend.

Scaled and led a 7-person shared services team across marketing ops, martech, web, content, and creative. Rebuilt attribution and lifecycle tracking, increasing opportunity-source visibility from less than 30% to more than 95% in two quarters.

Built the business case for and rolled out a dedicated marketing function, leading a global team of 7+ across product, performance, and partner marketing. Architected a global campaign engine for rapid deployment and localization, growing lead volume from ~50 to 1,000+ per week.

Led integrated campaigns and demand gen infrastructure for an underserved business unit, driving 67% YoY revenue growth. Built a high-intent lead acceleration and handoff framework with BDR leadership, lifting MQL-to-win conversion 80% YoY.

Owned channel and budget strategy, driving 66% more leads, 84% more contacts, and 93% more wins in 2019. Led email, social, and paid media optimization and analysis, driving 51% YoY lead growth in 2017 and 35% in 2018.

Supported marketing operations functions including campaign execution, data management, and reporting.

Coordinated marketing activities and supported marketing programs.

Managed marketing programs and initiatives.

Bachelor of Business Administration in Marketing and Graphic Design from the University of Notre Dame.