Stella Otu

I’m a Client Relations Manager with 5+ years of experience building meaningful client relationships, managing expectations, and solving problems in fast-paced, cross-functional environments. I’m known for clear, confident communication and for turning complex client needs into seamless, personalised experiences.

I manage Salesforce Lightning dashboards and client databases to visualise key metrics, automate reporting, and deliver data-driven insights to stakeholders. I serve as a key point of contact, translating data into clear, actionable reporting that helps teams make faster decisions, while also improving campaign visibility. I maintain CRM data integrity through continuous enrichment and hygiene practices to keep records compliance-ready.

Previously, as a CRM Coordinator/Onboarding Specialist, I owned end-to-end client onboarding processes and CRM administration, including onboarding 800+ internal users and training 30 staff members on CRM best practices. I built GDPR-compliant preference centres and automated consent workflows for 1,000+ subscribers, and I improved engagement through A/B testing—delivering a 5% uplift in click-through rates. Earlier, I led marketing/CRM initiatives that increased conversion rates by 30% and supported 5 major programme launches.