Craig Averall

Led CRM initiatives, planning strategy and communication across all channels using Braze to enhance business growth, customer engagement, and retention. Executed a test and learn strategy through multi-channel contact to optimize customer engagement and brand awareness.

Owned lifecycle management for all customers, driving leads to first purchase and retaining buyers via email campaigns and other initiatives. Planned, launched, and optimized all email marketing campaigns and automated programs focusing on customer retention.

Created and executed a 3-month marketing strategy for social media platforms to improve online presence and generate leads. Managed website SEO and HTML to increase web traffic and administered TCAS and Salesforce systems.

Responsible for ensuring all CRM processes were followed correctly, optimizing agent output and results, and handling HR duties for the CRM team. Managed the CRM system, provided support to end-users, and oversaw CRM user performance across 86 centers.

Provided support to the project team, preparing quotations and tender response documentation for current opportunity requests. Logged each project opportunity onto the Project tracker software to create a weekly Mayflex Project Sales pipeline.

Liaised with engineers and customers to ensure all jobs were carried out smoothly and effectively after the booking stage. Ensured customer satisfaction and provided a positive company image through excellent customer service and team management skills.

Ensured high-level attention to detail and constant awareness of work quality within the plant. Checked products at the end of the line for correct connections and flagged any issues.

Completed a Bachelor of Arts degree focusing on Graphic Design and IT Management. Gained comprehensive knowledge in both creative design principles and information technology systems.

Studied ICT System Management, gaining foundational knowledge in information and communication technology systems. Developed skills relevant to managing and maintaining IT infrastructure.

Achieved a GNVQ in Graphic Design, focusing on practical design skills and creative principles. Developed a strong understanding of visual communication and design software.

Completed a BTEC National Diploma in Photography, honing skills in photographic techniques, composition, and digital image manipulation. Gained practical experience in various aspects of photography.

Obtained 7 GCSE's, demonstrating a broad range of academic achievements across various subjects. Developed fundamental knowledge and skills essential for further education.