Eveline Bawuah
@evelinebawuah
CRM and Data Analytics specialist driving data-driven customer engagement and retention.
United KingdomWhat I'm looking for
I am a CRM and Data Analytics specialist with proven experience optimising CRM systems, managing data migrations, and developing data-driven strategies to enhance customer engagement and retention.
I analyse complex datasets using SQL, Python and Snowflake to produce actionable insights, prepare client-facing performance reports, and deliver clear data-driven presentations that support commercial growth.
My background includes managing CRM campaigns and integrations across platforms like Spotler, HubSpot, Salesforce and Zoho, improving engagement and conversion rates while maintaining data accuracy and compliance.
I am a collaborative team player who drives process improvements, user acceptance testing, and cross-functional stakeholder engagement, consistently exceeding targets and improving operational efficiency.
Experience
Work history, roles, and key accomplishments
Client Success Analyst
WeAreYoke
May 2025 - Present (5 months)
Analysed client data to identify trends and present performance reports with actionable recommendations, acting as primary contact for client data requests and driving client ROI and engagement.
Client Services Executive
BI Worldwide
Oct 2023 - May 2025 (1 year 7 months)
Generated SQL-based reports and managed CRM campaigns for a 50,000+ contact database, improving engagement rates by 30% and achieving a 98% client satisfaction score while leading CRM integrations and UAT.
Influencer Marketing Executive
Wearefiika
May 2023 - Jul 2023 (2 months)
Designed and executed Spotler email campaigns increasing open rates by 35% and CTR by 20%, and used SQL to analyse campaign and web traffic data to boost conversions and site traffic.
Marketing Associate Consultant
Heathcote Recruitment Group
Jan 2023 - Apr 2023 (3 months)
Managed CRM data and produced market research and reports that increased client engagement by 30% and supported growth initiatives that expanded the client base by 15%.
Key Holder Manager
Levi Strauss
Oct 2021 - Jan 2023 (1 year 3 months)
Monitored store KPIs and analysed sales data to create coaching plans that increased sales by 12% and improved customer retention by 18% through CRM-driven loyalty initiatives.
Education
Degrees, certifications, and relevant coursework
BUBirmingham City University
Disability Nursing
2018 - 2022
Completed a degree-level qualification in Disability Nursing at Birmingham City University from 2018 to 2022.
Edmonton County School Sixth Form
Sociology; Health and Social Care; Applied Science
2016 - 2018
Studied Sociology, Health and Social Care, and Applied Science at Edmonton County Sixth Form between 2016 and 2018.
St Anne’s Catholic High School for Girls
Secondary Education
2011 - 2016
Attended St Anne’s Catholic High School for Girls from 2011 to 2016 completing secondary education.
Availability
Location
United KingdomAuthorized to work in
Job categories
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