Open to opportunities

Stefany User

@stefanyuser

Message

Marketing Operations & CRM Specialist optimizing customer lifecycle data and KPIs.

Spain

Message

What I'm looking for

I’m looking for a Marketing Operations / CRM role where I can own lifecycle data quality, build dashboards, and track conversion/churn KPIs—collaborating with sales and marketing to improve lead flow, retention, and growth in a fast-paced team.

I’m a Marketing Operations and CRM Specialist with 3+ years of experience managing customer data, optimizing lead processes, and supporting data-driven marketing strategies. I focus on making CRM information accurate, complete, and actionable across the customer lifecycle.

In my recent role at Affinicia, I managed high-volume CRM databases to ensure data accuracy and full customer lifecycle traceability. I monitored and analyzed KPIs like conversion, churn, and service quality, then supported retention and upselling through customer segmentation and data analysis.

I’ve also supported go-to-market execution by coordinating marketing operations across digital channels and aligning teams with measurable outcomes. As a Marketing Assistant and Marketing & CRM Assistant, I handled product data on Amazon Vendor platforms, supported performance reporting and campaign tracking, and built dashboards and reports to guide decisions.

Across commercial roles, I maintained compliant customer databases, prepared KPI reports, and supported communications and campaign coordination. I enjoy cross-functional collaboration with sales, marketing, and operations teams in fast-paced environments—especially where dashboards, segmentation, and lifecycle insights drive growth.

Experience

Work history, roles, and key accomplishments

Commercial Operations & CRM Agent

Affinicia

Jan 2025 - Present (1 year 3 months)

Managed high-volume CRM databases to ensure customer data accuracy and full lifecycle traceability. Monitored conversion, churn, and service-quality KPIs, supported retention and upselling via segmentation, and improved reporting and operational efficiency with cross-functional teams.

HubSpot Salesforce Customer Lifecycle KPI Tracking Customer Segmentation Customer Retention

Marketing Assistant

Sadira Es

Sep 2024 - Present (1 year 7 months)

Coordinated marketing operations and internal communications across digital channels. Managed product data and documentation on Amazon Vendor platforms and supported performance reporting and campaign tracking to inform business decisions in collaboration with sales and operations.

Marketing Operations Vendor Campaign Tracking performance reporting Lead Management Cross Functional Collaboration Customer Communications

Marketing & CRM Assistant

Lab Bioclínico Lca

Oct 2022 - Present (3 years 6 months)

Managed CRM databases and lead records to ensure data accuracy and segmentation. Built dashboards and reports for campaign performance and marketing KPIs, coordinated with external agencies on social media campaigns and content strategy, and supported lead generation and digital marketing initiatives.

KPI Tracking Dashboard And Reports Customer Segmentation And Social Media Campaigns Content Strategy Digital Marketing

Commercial Agent

Banco Avvillas

Aug 2019 - Present (6 years 8 months)

Maintained and updated customer databases to ensure accuracy and compliance. Prepared KPI reports and performance analysis for internal teams while supporting campaign coordination and customer communications.

& Compliance KPIs Performance Analysis Customer Communications Campaign Coordination