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sandra huayanay roman

@sandrahuayanayroman

Marketing operations specialist at Impress who streamlined workflows and built performance dashboards with HubSpot and Excel.

Spain
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At Impress, I audited operational processes, removed pipeline bottlenecks, and built internal tracking systems and dashboards with Excel, Google Sheets, and HubSpot. I also worked with teams across departments to address legacy cases and improve logistics.

At Centro de Formación en Turismo - CENFOTUR, I managed student databases, CRM systems, and administrative workflows. I also coordinated resources and visitor flow for OpenDay events and tracked marketing campaign performance across digital and traditional channels.

At EFRINSA Grupo Logístico, I managed international freight rate negotiations and supported cargo operations that contributed to opening international market accounts. I hold a Master’s in Applied Marketing Technologies from Euncet Business School - UPC, and my thesis examined AI in digital marketing and consumer search behavior.

Experience

Work history, roles, and key accomplishments

EL

International Pricing Specialist

EFRINSA Grupo Logístico

Oct 2018 - Aug 2021 (2 years 10 months)

Managed international freight rate negotiations, supplier agreements, and operational cost analysis for cargo logistics. Supported logistics operations for complex cargo projects, contributing to opening new international market accounts.

SU

Baggage Custom Controller

SUNAT

Oct 2014 - Nov 2017 (3 years 1 month)

Managed legal customs clearance documentation and compliance auditing for international baggage processing.

FS

Documentation & Operations Assistant

Full Boxes S.A.C.

May 2013 - Jun 2014 (1 year 1 month)

Coordinated cross-functional port operations to ensure accurate and timely Bill of Lading issuance at discharge. Audited cargo manifests and shipping documents, eliminating operational friction and clearance delays.

Education

Degrees, certifications, and relevant coursework

HA

HubSpot Academy

Certification, AEO Fundamentals

2026 - 2026

Completed AEO Fundamentals certification.

EU

Euncet Business School - UPC

Master's, Applied Marketing Technologies

2025 - 2026

Activities and societies: Elected Representative for a multicultural cohort of 20+ students; Class Speaker at L'Auditori Graduation Ceremony.

Pursuing a Master's in Applied Marketing Technologies. Elected representative for a multicultural cohort and class speaker at graduation ceremony.

PS

Pacífico Business School

Certification, Marketing Strategies

2022 - 2022

Completed Marketing Strategies certification.

GO

Google

Certification, Digital Marketing Foundations

2021 - 2021

Completed Digital Marketing Foundations certification.

MS

Miami Ad School

Certification, Branding & Design

2017 - 2017

Completed Branding & Design certification.

UV

Universidad Inca Garcilaso de la Vega

Bachelor's Degree, International Business

2009 - 2013

Activities and societies: Academic Publication: The New Orchestration of Style: Digital Platforms and the Fashion Innovation Ecosystems. 4th Global Conference on Business, Management and Marketing (BMMCONF), London, UK (2026). DOI: 10.33422/bmmconf.v2i1.1813

Bachelor's Degree in International Business. Published academic paper on digital platforms and fashion innovation ecosystems.

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