Alexis Jaramillo
@alexisjaramillo
Customer Success & Product Support Specialist translating CRM capabilities into measurable client outcomes across EMEA and North America.
What I'm looking for
I’m a Customer Success & Product Support Specialist with 14+ years of international experience, turning complex platform capabilities into measurable client outcomes. I guide B2B clients through onboarding, drive product adoption through structured education and support, and build lasting relationships across EMEA and North American markets.
In my recent roles, I’ve owned digital touchpoints across the full student lifecycle, designing onboarding email sequences and automated workflows in Salesforce, maintaining CRM data integrity, and generating actionable reports. Earlier, I managed multi-channel communication and segmentation in HubSpot, and at Dell I supported enterprise-level CRM programs using SAS Marketing Automation and Salesforce Marketing Cloud to run segmentation, triggers, and multi-market reporting.
Experience
Work history, roles, and key accomplishments
CRM & Admissions Specialist
Business School Lausanne (BSL)
Jun 2024 - Jan 2026 (1 year 7 months)
Served as the primary digital touchpoint for prospective and enrolled students across EMEA, guiding enrollment and program navigation throughout the student lifecycle. Designed Salesforce onboarding email sequences and workflows and maintained CRM data integrity to improve early engagement, reduce drop-off at key milestones, and inform institutional decisions.
CRM & Admissions Specialist
UBIS (University of Business and International Studies)
Jan 2022 - Jun 2024 (2 years 5 months)
Managed multi-channel (email, WhatsApp, phone) communication to provide responsive, personalized support from prospecting through enrollment. Built HubSpot segmentation and automated nurture workflows, delivered training and documentation to internal teams, and coordinated cross-functional issue resolution and escalations to improve the student experience.
Supported enterprise CRM programs for B2B accounts by contributing to customer communication strategies and lifecycle campaigns. Used SAS Marketing Automation and Salesforce Marketing Cloud to manage segmentation, triggers, and reporting for multi-market campaigns, partnering with cross-functional teams for campaign execution, QA, and performance reviews.
Education
Degrees, certifications, and relevant coursework
Business School Lausanne (BSL)
Master's Degree, Digital Strategy and Creativity
Earned a Master's degree in Digital Strategy and Creativity at Business School Lausanne (BSL) in 2017.
Business School Lausanne (BSL)
Bachelor's Degree, Communications
Completed a Bachelor's degree in Communications in 2013 (as listed in the education details provided).
Universidad del Pacífico
Marketing and Business Communication
Studied Marketing and Business Communication at Universidad del Pacífico in 2010 (degree not specified).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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