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Jennifer Pascual Roman

@jenniferpascualroman

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CRM Tech Specialist at Viscata, developing automated customer journeys for personalized segments.

Spain

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At Viscata, I define and execute a comprehensive global CRM strategy. I develop and manage the global customer database, and monitor its data, tracking, and reporting.

I also define and develop automated customer journeys based on personalized segments, using Connectif and Klaviyo.

At Venca, I created and executed commercial campaigns across email, SMS, and app channels. I analyzed campaign KPIs and worked with Design and Data Science teams.

Experience

Work history, roles, and key accomplishments

Current

CRM Tech Specialist

Current

Viscata

Mar 2025 - Present (1 year 7 months)

Define and execute a comprehensive global CRM strategy. Develop and manage the global customer database, drive and monitor data, and oversee tracking and reporting.

Connectif.Ai Klaviyo CRM Strategy Data Management Customer Journey Segmentation

CRM Tech Specialist

Venca

Jan 2020 - Dec 2024 (4 years 11 months)

Created and executed commercial campaigns through Email, SMS, and App channels. Analyzed and monitored campaign KPIs and collaborated with Design and Data Science departments.

Adobe Campaign Selligent Mapp Email Marketing SMS Marketing App Marketing KPI Analysis