Open to opportunities

Sara Barriuso Tapia

@sarabarriusotapia

Message

Multilingual Marketing Operations Manager with expertise in automation.

Spain

Message

What I'm looking for

I am looking for a role that allows me to leverage my marketing automation expertise in a collaborative environment, focusing on innovative projects that drive business growth and enhance customer engagement.

I am a seasoned Marketing Operations Manager with extensive experience in marketing automation and data governance. My career spans multiple countries, including the UK, Belgium, and Spain, where I have honed my skills in CRM systems, process optimization, and lead qualification. I am passionate about leveraging technology to drive marketing effectiveness and improve ROI.

Throughout my career, I have successfully managed complex projects, mentored junior team members, and served as a key escalation point for global operations. My certifications, including Salesforce Certified Administrator and Marketo Certified Expert, reflect my commitment to continuous learning and professional development. I thrive in dynamic environments and am dedicated to fostering strong relationships with clients and stakeholders.

Experience

Work history, roles, and key accomplishments

Marketing Operations Manager

Cornerstone OnDemand

Feb 2022 - Mar 2024 (2 years 1 month)

Served as the key escalation point for EMEA, managing GDPR compliance and leading marketing operations. Oversaw the migration of multiple marketing platforms and mentored junior staff to ensure smooth integration with acquired companies.

Marketing Automation GDPR Compliance Team Leadership Data Migration Process Optimization Salesforce Marketo HubSpot Pardot Eloqua

Marketing Automation Lead

Sony Professional Services Europe

Jun 2020 - Feb 2022 (1 year 8 months)

Acted as the primary Marketo administrator for EMEA, managing integrations and providing technical support. Developed new processes and trained stakeholders on marketing automation tools.

Marketo Salesforce Technical Support Data Governance Campaign Management Training Stakeholder Engagement Marketing Automation

Digital Lead Specialist

Insight Enterprises

Jun 2018 - Mar 2021 (2 years 9 months)

Managed lead qualification and marketing effectiveness across EMEA. Acted as the go-to person for campaign scoring and reporting, ensuring data integrity and effective communication between marketing and sales.

Lead Qualification Campaign Scoring Data Integrity Reporting Marketing Effectiveness Marketo CRM Management Cross Functional Collaboration Data Analysis

Marketing Automation Manager

Peninsula Group

Oct 2017 - May 2018 (7 months)

Optimized marketing campaigns and assets to improve ROI. Managed data quality and campaign performance across multiple channels.

Campaign Optimization Data Quality ROI Analysis Marketing Automation Project Management Stakeholder Engagement CRM Email Marketing Lead Generation

Marketing Program Manager

HPE

Jun 2016 - Jun 2017 (1 year)

Planned and executed marketing strategies for lead generation across multiple business groups. Managed account reporting and communications with global stakeholders.

Marketing Strategy Lead Generation Account Management Reporting Project Management Campaign Execution B2B Marketing Cross Functional Collaboration Data Analysis

CRM and Assessment Specialist

Center for Creative Leadership

Jan 2013 - Sep 2014 (1 year 8 months)

Executed process optimization and provided client advice as an assessment tool specialist. Achieved recognition in the Financial Times survey for executive education.