Open to opportunities

Lindsey McCabe

@lindseymccabe

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Execution-focused B2B marketing leader driving GTM strategy, pipeline growth, and cross-functional alignment.

United States

Message

What I'm looking for

I seek a growth-focused B2B marketing leadership role where I can drive GTM strategy, align Sales and Product, own pipeline outcomes, and scale KPI-driven marketing programs.

I am an execution-focused B2B marketing leader with 15 years of experience building solution- and portfolio-level go-to-market strategy for SaaS, cybersecurity, and technical services. I combine hands-on full-funnel campaign execution, content-led growth, and KPI-driven performance frameworks to translate complex technical solutions into clear, market-facing narratives that drive pipeline, adoption, and revenue.

Throughout my career I have scaled marketing operations and channels to produce measurable outcomes — including 65% YoY growth in marketing-sourced pipeline and $7.5M+ in net-new logo pipeline, a 300% increase in SQLs, and 525% website traffic growth — while partnering closely with Sales, Product, and Executive leadership to align positioning, enablement, and cross-functional execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

NuHarbor Security

Jan 2022 - Present (4 years 2 months)

Drove 65% YoY growth in marketing-sourced pipeline and generated $7.5M+ in net-new logo pipeline (2024–2025); built KPI-driven lifecycle and reporting frameworks and defined solution GTM strategy for enterprise and SLED cybersecurity buyers.

GTM Strategy Marketing Analytics Demand Generation Content Marketing Sales Enablement Event Marketing

Marketing Director

Aptarro

Jan 2018 - Jan 2022 (4 years)

Built solution marketing function and scalable demand programs, increasing SQLs by 300% and website traffic by 525% through ABM and multi-channel campaigns for enterprise healthcare SaaS.

Solution Marketing ABM Demand Generation Content Strategy Campaign Management Lead Scoring Analytics Event Management

Senior Project Manager

KSV

Jan 2015 - Jan 2018 (3 years)

Managed strategic and creative projects including website launches and brand campaigns, and implemented cross-functional processes for collaboration and client reporting to ensure scalable, high-quality delivery.

Project Management Cross Functional Collaboration Web Launches Campaigns Process Improvement Stakeholder Management

Project Manager

Crispin Porter + Bogusky

Jan 2013 - Jan 2015 (2 years)

Managed projects across creative teams delivering advertising and digital work for clients, coordinating timelines, resources, and stakeholder communication to meet campaign objectives.

Project Management Creative Production Campaign Coordination

Marketing Specialist

Sound Surgical Technologies

Jan 2010 - Jan 2013 (3 years)

Executed marketing programs and support initiatives to drive product awareness and sales readiness for medical device solutions through content, events, and collateral.

Marketing Communications event support Content Development Product Marketing

Account Coordinator

Promotech

Jan 2009 - Jan 2010 (1 year)

Supported account teams with coordination of client deliverables, campaign execution, and administrative tasks to ensure smooth project workflows and client satisfaction.

Account Management Campaign Coordination client support Administrative Support Project Tracking

Project Manager

Seidler Bernstein Advertising Agency

Jan 2007 - Jan 2008 (1 year)

Managed advertising projects including timelines and deliverables coordination across creative and production teams to deliver client campaigns on schedule and budget.

Project Management Vendor Management Budgeting