Open to opportunities

Anjali Nair

@anjalinair

Message

Customer-focused product marketing manager with 9 years of experience.

United States

Message

What I'm looking for

I am seeking a role that fosters innovation and collaboration, where I can leverage my expertise in product marketing and GTM strategy to drive impactful results.

I am a customer-obsessed marketing leader with 9 years of experience in Product Marketing, GTM strategy, and messaging across SaaS, healthcare, and regulated industries. My strength lies in simplifying complex workflows into customer-centric narratives that drive adoption and engagement. I have a proven track record of delivering outcomes at scale through strong cross-functional partnerships.

Currently, I lead the GTM strategy for immigration and HR services at Syndesus, where I translate complex regulatory workflows into clear messaging and onboarding tools. My previous roles include Product Marketing Manager at Indeed.com, where I drove brand engagement for digital advertising products, and Marketing Planning Manager at AAA, where I improved member onboarding and engagement significantly. I am passionate about creating enablement materials that empower teams and enhance customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

Syndesus

Apr 2024 - Present (1 year 2 months)

Led GTM strategy for immigration and HR services, translating complex regulatory workflows into clear messaging and onboarding tools for clients and internal teams. Collaborated with Product, Legal, and Customer Success to align on policy changes, billing questions, and compliance updates ensuring consistent customer experience.

GTM Strategy Regulatory Compliance Onboarding Cross Functional Collaboration Content Creation

Product Marketing Manager

Indeed.com

Jun 2022 - Present (3 years)

Led GTM strategy for two digital advertising products, driving brand engagement for employers across US and UK markets, building positioning, messaging, and full-funnel launch plans. Partnered cross-functionally with Product, Engineering, and Design to shape global rollout of ad offerings, optimizing customer value and driving revenue growth.

GTM Strategy Digital Advertising Product Launch Cross Functional Collaboration Competitive Analysis Customer Research

Marketing Planning Manager

AAA (The Auto Club Group)

Jan 2019 - Present (6 years 5 months)

Led omni-channel campaign planning and execution for membership acquisition and engagement, targeting a consumer audience across digital and offline touchpoints. Reimagined member onboarding and renewal flows, aligning messaging with billing cycles, tiered benefits, and payment reminders, boosting open rates by 61% and reducing confusion around plan coverage.

Campaign Planning Member Engagement Onboarding Lifecycle Email Flows Facebook Ads

B2B Marketing Manager

Priatek LLC

Jan 2018 - Present (7 years 5 months)

Led the B2B marketing initiatives by developing and implementing the GTM strategy working closely with Product, Engineering, Sales, and Design. Owned end-to-end marketing for an in-store digital AdTech platform, translating ad format capabilities into clear, benefit-driven messaging for brand advertisers and retail partners.

B2B Marketing GTM Strategy AdTech Sales Enablement Customer Insights

Digital Marketing Consultant

3 Projects

Oct 2016 - Present (8 years 8 months)

Led copywriting, content management, email marketing, website refresh, and conceptualizing digital strategy for multiple brands. Implemented and optimized lead generation by 20% growth using market research methodologies, inbound marketing, SEM, and LinkedIn for B2B and B2C business models.

Copywriting Content Management Email Marketing Digital Strategy Lead Generation Market Research Inbound Marketing SEM LinkedIn

Product Marketing Manager

Abbott Labs

Jul 2014 - Present (10 years 11 months)

Translated complex pharmaceutical data and product details into clear, compliant, provider-facing messaging, driving 78% brand recall in a highly regulated healthcare environment. Developed and executed full lifecycle marketing campaigns for prescription brands, working with cross-functional partners in Sales, Product, and Creative to drive adoption.

Product Marketing Pharmaceutical Marketing Regulatory Compliance Lifecycle Marketing Brand Communications Budget Management Market Analysis

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies

Master of Business Administration, Marketing

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies and business management principles.