Open to opportunities

Sotirios Rantovits

@sotiriosrantovits

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Detail-oriented Ecommerce and Digital Marketing professional with 6+ years experience.

United Kingdom

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What I'm looking for

I am seeking a role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive growth and enhance customer experiences. I value collaborative environments that prioritize data-driven decision-making and community engagement.

I am a detail-oriented, multilingual Ecommerce and Digital Marketing professional with over 6 years of experience driving digital strategies and optimizing customer journeys. My expertise lies in enhancing brand visibility, boosting conversions, and managing seamless online operations. I have successfully collaborated with cross-functional teams and leveraged data insights to deliver outstanding results in the lifestyle, FMCG, and travel sectors.

Throughout my career, I have held various roles, including Chief Marketing Officer and Digital Marketing Consultant, where I developed and executed growth strategies, managed integrated campaigns, and optimized customer experiences. My work has consistently resulted in significant increases in online engagement, sales, and brand loyalty. I am passionate about creating community-centric online experiences and am adept at using analytics to inform my strategies.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Soul Atlas

Mar 2025 - Present (3 months)

Shaped Soul Atlas' customer identity by developing the brand's core persona and led the creation of integrated campaigns across various digital platforms to drive reach and conversion. Provided strategic oversight across creative, product, and marketing teams, ensuring cohesive alignment between launches, storytelling campaigns, and community milestones.

Personas Community Strategy Creative Alignment Growth Strategy SEO Content Creation

Current

Digital Marketing Consultant

Current

Freelance

Aug 2021 - Present (3 years 10 months)

Created tailored SEO-optimised content and designed and implemented PPC campaigns for clients in the tourism sector, significantly increasing online engagement and lead generation. Developed and executed automated email sequences, resulting in a 25% increase in booking inquiries, and built custom performance dashboards using Google Analytics and Looker Studio.

SEO Content Creation Email Marketing Google Analytics Looker Studio Website Optimization Digital Strategy

Digital Marketing & Ecommerce Manager

Agora Greek Delicacies Ltd

Jan 2022 - Dec 2024 (2 years 11 months)

Managed and optimised a fast-growing e-commerce platform, increasing online sales by 14% in 2022 and 18% in 2023, and implemented advanced SEO strategies and dynamic pricing models, driving a 21% increase in organic traffic. Planned and executed multi-channel digital campaigns, achieving 32% growth in brand engagement, and enhanced the customer journey, resulting in a 25% improvement in conversion

SEO Strategy Dynamic Pricing UX Enhancement Conversion Rate Optimization Google Analytics Looker Studio UX Enhancements

Marketing & Ecommerce Executive

Sotiropoulos Kiriakos/ Lifting Machines

Jun 2016 - Sep 2017 (1 year 3 months)

Led the full digital marketing strategy for a growing retail business, focusing on SEO, paid media, and email marketing, and streamlined e-commerce operations, enhancing customer satisfaction. Managed website improvements resulting in a 45% increase in online sales and spearheaded content creation initiatives that improved site rankings by 30%.

Digital Marketing Strategy SEO Paid Media Email Marketing Website Optimization Content Creation

Digital Marketing Associate

CitizenM Hotels

Nov 2018 - Aug 2021 (2 years 9 months)

Curated lifestyle-aligned content and promoted wellness-focused initiatives, increasing social media engagement by 20% across Instagram, Facebook, and LinkedIn. Coordinated in-person and virtual events, boosting attendance by 25%, and engaged directly with customers using Review Pro and Synxis to ensure prompt issue resolution and foster loyalty.

Social Media Marketing Event Marketing Customer Experience Review Pro

Education

Degrees, certifications, and relevant coursework

University of Strathclyde Business School

Master’s Degree, Tourism & Marketing Management

Grade: Merit

Specialised in digital marketing, market research, and consumer behaviour, providing a robust foundation for strategic marketing in multiple sectors such as ecommerce, lifestyle and travel.