Aleksandra Zajac
@aleksandrazajac
Commercially focused marketing professional with 6+ years of experience.
United KingdomWhat I'm looking for
I am a commercially focused marketing professional with over 6 years of experience in delivering end-to-end digital campaigns and content strategies across ecommerce and consumer brands. My expertise lies in leading cross-functional teams to improve return on ad spend (ROAS) and managing creative execution across various platforms, including web, email, and social media.
Currently, as the Head of Strategy & Client Growth at Webflul Media Agency, I have successfully led integrated marketing campaigns that contributed to a 48% average increase in client ROAS across more than 12 ecommerce brands. I thrive on using data-driven insights to inform my strategies and have integrated AI tools to enhance campaign production efficiency, reducing creative lead time by 30%.
My previous roles, including Social Media Manager at Adanola and Marketing Executive at Revlon, have equipped me with a strong foundation in content development, project management, and influencer relations. I am passionate about creating high-impact marketing initiatives that align with business goals and drive measurable results.
Experience
Work history, roles, and key accomplishments
Head of Strategy & Client Growth
Webflul Media Agency
Jan 2022 - Present (3 years 6 months)
Led delivery of integrated marketing campaigns across paid media, lifecycle marketing, CRO, and content, contributing to a 48% average increase in client ROAS across 12+ ecommerce brands. Managed a remote team of creatives, briefing and reviewing work across Meta, TikTok, email, and landing pages. Integrated AI tools into campaign production to improve testing speed, reduce creative lead time by 3
Social Media Manager
Adanola
Jan 2021 - Dec 2022 (1 year 11 months)
Built and executed full content strategy across paid and organic channels, contributing to a 23% YoY increase in ecommerce revenue. Managed weekly photoshoots and studio content production, aligning visual output with product launches, seasonal campaigns, and channel performance goals. Collaborated with paid media teams to develop scroll-stopping UGC-style creatives, which drove a 32% uplift in ad
Marketing Executive
Revlon
Jan 2018 - Dec 2020 (2 years 11 months)
Contributed to a 15% increase in promotional campaign sales by coordinating high-impact seasonal marketing across key product lines. Supported regional sales teams with tailored pitch materials and insights, helping secure prime retail placements and exceeding quarterly targets. Developed and maintained strong relationships with agency partners and in-store teams to ensure flawless execution of na
Education
Degrees, certifications, and relevant coursework
Brunel Business School
Bachelor of Science, International Business
Grade: 2:1
Studied International Business at Brunel Business School, achieving a 2:1 grade. Gained comprehensive knowledge in business principles and international market dynamics.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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