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Sudaraka De Alwis UserSU
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Sudaraka De Alwis User

@zudaraka

Digital Marketer with 6+ years creating data-driven, high-ROI campaigns. Skilled in social media, SEO, and performance marketing.

Sri Lanka
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What I'm looking for

Seeking a challenging role in a data-centric organization to drive growth using digital strategy and data science. I thrive in collaborative, innovative teams that use emerging tech like AI to achieve measurable, high-impact results. I'm passionate about solving complex problems, building a powerful brand, and making a tangible impact on the company's success.

As a Digital Marketing Leader with over six years of international experience, I specialize in creating and executing strategic, data-driven campaigns that deliver substantial growth and a high return on investment. My career has taken me across diverse markets, including the UK, Australia, and Japan, where I've partnered with brands to scale their digital presence and drive customer engagement.

My approach is rooted in a deep understanding of data science, which I leverage to inform everything from audience segmentation and performance marketing to innovative social media strategies and full-funnel optimization. I am passionate about integrating AI and machine learning to uncover actionable insights and enhance campaign effectiveness.

Throughout my career, I've had the privilege of delivering significant results, such as:

  • Achieving an exceptional 81x return on ad spend (ROAS) for an e-commerce branding campaign.

  • Growing a client's organic website users to over 126,000 and increasing top-3 Google keyword rankings by 305%.

  • Boosting unique website traffic by 28% and facilitating over 105,000 direction requests through Google Maps for a multi-location business.

I thrive on solving complex challenges and am always exploring emerging technologies to stay at the forefront of the digital marketing landscape. My goal is to collaborate with forward-thinking companies to build powerful brands and drive measurable success.

Experience

Work history, roles, and key accomplishments

Ribs & Burgers logoRB

SEO Specialist

Ribs & Burgers

Jun 2023 - Sep 2024 (1 year 3 months)

Boosted unique website traffic by 28% through targeted SEO. Drove 30,100 direct business inquiries and facilitated 105,944 direction requests via Google Maps. Generated 1,188 in-store pickups and 3,527 online orders.

Zeawis Ltd logoZL

Head Of Digital Marketing

Zeawis Ltd

Feb 2019 - Apr 2024 (5 years 2 months)

Led strategic planning and execution of multi-channel campaigns for brand growth. Optimized data-driven social media strategies and implemented SEO to improve visibility. Monitored analytics for continuous optimization and ROI improvement.

Pretty Little Designs logoPD

SEO Specialist

Pretty Little Designs

Mar 2019 - Dec 2023 (4 years 9 months)

Defined and tracked performance KPIs to increase brand visibility and boost conversion rates. Executed audience growth strategies using SEO and influencer outreach. Achieved up to an 81.06x return on ad spend (ROAS) on targeted campaigns.

Sherita Garments (PVT) Ltd. logoSL

Digital Marketing Specialist

Sherita Garments (PVT) Ltd.

May 2019 - May 2021 (2 years)

Developed a digital B2B marketing strategy for buyers in Asia and Europe. Designed campaign funnels using retargeting and lead nurturing for sales-ready leads. Created tailored landing pages and lead magnets that significantly improved conversion rates.

Education

Degrees, certifications, and relevant coursework

Coventry university logoCU

Coventry university

Bsc(Hons) in Data Science, Data Science

Grade: 3.3

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Sudaraka De Alwis User - SEO Specialist - Ribs & Burgers | Himalayas