Abdullah Okaroh

Managed and optimised campaigns across the Italian, UK, and French marketplaces, driving performance through keyword research and bid strategies. Conducted in-depth data analysis to uncover performance trends, pinpoint weaknesses, and highlight areas for optimisation, directly supporting the achievement of KPIs and sales targets.

Built and scaled a direct-to-consumer confectionery brand, managing e-commerce operations, logistics, and customer service for an international customer base. Led creative and paid marketing campaigns, formed influencer partnerships.

Executed on-page and off-page SEO optimisations across key landing pages to improve rankings and drive organic traffic. Produced SEO-driven blog content tailored to support a wider backlink outreach strategy, contributing to increased domain authority and top 3 SERP visibility for target keywords.

Delivered high-performing PPC campaigns across Google, Meta, and YouTube for B2B SAAS clients, improving lead generation and ROI. Implemented landing page and funnel optimisations, and recovered over $20,000 in abandoned revenue via a customer retargeting campaign.

Independently restructured and managed the entire Argos Ireland Google Ads account, ensuring weekly spend aligned with budgets and consistently met profit targets. Ran PPC campaigns across multiple UK product categories, optimising performance through targeted bidding, copy testing, and close collaboration with category teams.

Led the SEO-focused redesign of the company website, improving search visibility and securing first-page rankings for targeted keywords. Created and published content for Miss England on their Facebook page, resulting in a huge increase in viewership and a significant boost in brand engagement.

Grade: First Class Honours

Achieved First Class Honours in Marketing. Studied various aspects of marketing, including digital marketing strategies and consumer behavior.