Kris chan

I am a data-driven growth marketer with over five years' experience driving measurable growth in FMCG and digital services. I combine analytical rigour with creative strategy to optimise customer acquisition and revenue across e-commerce and social channels.

I have led cross-functional campaigns and e-commerce launches that delivered major uplifts in sales and engagement, including a 200% YoY sales increase and viral social reach on TikTok. I regularly use tools like Google Analytics, AdWords, Klaviyo and Sprinklr to inform decisions.

My background includes building growth strategies, managing SEM and paid social, and improving reporting and conversion through experimentation and optimisation. I have a proven track record of improving conversion rates, ROAS and user retention through targeted campaigns and content personalisation.

I work comfortably in fast-moving environments, take ownership of initiatives with a founder's mentality, and collaborate across teams to turn insights into scalable growth outcomes.