Sophie Eden

I’m a lifecycle marketer with 10 years of experience building customer journeys, marketing automation systems, content programs, and growth initiatives across email, SMS, in-app messaging, content, and paid channels. I build lifecycle programs from the ground up, partnering with developers and data engineers to define behavioral events and use data to improve engagement, conversion, and retention.

As Director of Marketing, I built and managed all Customer.io campaigns (onboarding, lead nurture, activation, browse abandonment, milestone, retention, and inactive bidder programs) and owned lifecycle strategy across email, SMS, in-app messaging, pop-ups, and customer communications. I’ve also driven measurable improvements—redesigning a flagship “Deals Near Me” experience into a dynamic recommendation engine, launching preference centers and automated ID verification reminders, migrating BI infrastructure to BigQuery and Holistics (reducing software costs by 50%), scaling SEO traffic to 170,000 monthly visitors, and expanding community through podcast and UGC campaigns.