monica o

I’m a director-level lifecycle marketing leader with 10+ years driving CRM, retention, personalization, and customer lifetime value. I focus on turning lifecycle strategy into measurable growth—whether that’s improving engagement, increasing lead flow, or accelerating speed-to-market.

In my current Associate Director of Email Marketing role, I led promotions into a people leadership position by delivering operational improvements and lifecycle optimization across partner teams. I’ve owned CRM transformation, increased partner engagement rates (estimated 38%), and scaled CRM quality by auditing and purging 100K+ inactive records in Salesforce/Pardot to strengthen segmentation integrity and launch acquisition campaigns.

At Social Finance (SoFi), I owned lifecycle acquisition, activation, and engagement strategies that supported large-scale mortgage growth representing 43% of total funded loan volume. I accelerated campaign deployment from 6 hours to 8 minutes and improved retention-focused outcomes through email, SMS, and in-app customer journeys—delivering 20–35% YoY product growth and consistently exceeding campaign performance benchmarks by 98%+.

Earlier, as a Lifecycle Marketing Manager / Client Engagement Marketing Manager, I generated ~$80MM in incremental profitability through 9% retention growth. I revitalized referrals to drive ~10% of Paycard product conversions using audience segmentation and personalization, and I helped elevate TrustPilot and CreditKarma ratings to all-time highs. I also bring a community and leadership mindset through mentoring, volunteer leadership, and board-level fundraising experience.