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@berylness
Experienced director specializing in lifecycle and engagement marketing.
United StatesAs a seasoned marketing professional with a focus on lifecycle and engagement strategies, I have a proven track record of driving growth and enhancing customer experiences in the health and wellness sector. My current role as Sr. Director of Lifecycle Marketing at AlterMe allows me to leverage biometric data and personalization to create high-converting customer journeys.
Throughout my career, I have successfully launched innovative products like the AlterMe Ring and developed automated email and SMS flows that significantly increased conversion rates. My experience at companies like Tempo and StubHub has honed my skills in CRM and retention strategies, where I implemented data-driven approaches that resulted in substantial increases in customer lifetime value and engagement.
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Work history, roles, and key accomplishments
AlterMe
Oct 2023 - Present (2 years 1 month)
Spearheaded lifecycle marketing for AlterMe, a smart home fitness system powered by biometric and DNA-based personalization. Launched the AlterMe Ring, a biometric wearable tracking heart rate, HRV, SpO2, sleep, and activity to deliver real-time personalization.
Tempo
Dec 2020 - Aug 2023 (2 years 8 months)
Led lifecycle and retention strategy for Tempo's connected home fitness product (D2C subscription model with app + hardware). Increased subscriber LTV by 22% by developing personalized content tracks based on workout history and engagement signals.
StubHub
Feb 2019 - Jun 2020 (1 year 4 months)
Led global CRM programs for a $5B marketplace business, focused on driving repeat purchase, engagement, and extending customer LTV. Increased repeat purchase rate by 18% via predictive modeling and affinity-based targeting.
eBay
Jul 2016 - Dec 2018 (2 years 5 months)
Oversaw eBay’s AI chatbot, ShopBot, and ran paid social campaigns through Meta and Instagram, and Messenger. Exceeded growth targets by acquiring 6,000+ new users through performance marketing and bot optimization.
Degrees, certifications, and relevant coursework
TUBachelor of Arts, Sociology & Political Science
Completed a Bachelor of Arts degree with a focus on Sociology and Political Science. Gained a comprehensive understanding of societal structures, political systems, and their interconnections.
CCSemester Abroad, General Studies
Participated in a semester abroad program at Girton College, Cambridge University. Engaged in an immersive academic and cultural experience in Cambridge, England.
Software and tools used professionally
United StatesYou can contact BERYL and 90k+ other talented remote workers on Himalayas.
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