Carolyn Medrano

As an award-winning marketer with over 12 years of experience, I specialize in lifecycle and demand generation marketing. My career has been defined by my ability to blend creativity with a strong command of marketing technology, allowing me to craft campaigns that not only resonate but also deliver measurable results. I have successfully managed cross-channel marketing for key B2C clients and have a proven track record of improving email conversions and driving significant growth in tech startups.

In my current role as a Demand Generation Manager at Maropost, I conceptualized and executed multi-channel marketing initiatives that generated over $44,000 in annual recurring revenue. My strategic approach has consistently over-delivered on goals, achieving a 200% increase in demos booked year-over-year and refining key metrics to improve marketing-generated sales qualified opportunities. I thrive in collaborative environments, working closely with sales and marketing teams to align strategies and optimize performance.

Throughout my career, I have developed a keen understanding of audience segmentation and lifecycle marketing, which has enabled me to build targeted campaigns that engage and convert. I am passionate about leveraging data-driven insights to enhance customer experiences and drive business growth, and I am always looking for new challenges that allow me to further develop my skills and contribute to innovative marketing strategies.