Gracie Cooper Chaskes

I'm a lifecycle and retention marketing leader with 8 years of experience driving revenue through email, SMS, and multi-channel automation — across nonprofit, agency, and DTC/ecommerce companies. My focus is designing full-funnel lifecycle programs: win-back and reactivation campaigns, subscription and recurring-revenue retention, abandonment recovery, and always-on automation built on real customer and donor data.

As Digital Marketing & Fundraising Senior Manager at Hillel International, I own multi-channel fundraising strategy (email, SMS, web) for a 600K+ contact file, spanning 5+ annual campaigns and driving $1.3M in FY26 digital revenue. I grew our End-of-Calendar-Year campaign 26% YoY to $348K across nearly 2,000 gifts through tiered matching incentives and donor segmentation — Hillel's largest annual digital fundraising campaign to date. I also built a monthly giving welcome series in Salesforce Marketing Cloud that sustains a 75% retention rate and $180K in annual recurring revenue, and designed a payment-recovery protocol that recaptured 28% of donors with failed transactions in its first year.

Previously, as Senior Account Strategist at a digital marketing agency, I owned email/SMS strategy for up to 8 client accounts simultaneously. I launched a client's first SMS campaign for Black Friday/Cyber Monday (BFCM), driving a 229% YoY increase in attributed revenue, and rebuilt abandonment automation using customer testimonials as social proof, lifting abandonment-attributed revenue 40%.

Earlier, as a Digital Strategist at an e-commerce marketing agency, I led a full email platform migration from HubSpot to Klaviyo for a retail client — delivered a week ahead of schedule with zero disruption to cadence — and grew that client's email revenue 40–60% QoQ post-migration (BFCM revenue +137% YoY). I built abandonment and win-back automation across multiple accounts, including a flow that grew to 51% of one client's total flow revenue in a single month.

My core stack is Klaviyo, Salesforce Marketing Cloud, and HubSpot (both ESP and CRM). I'm targeting Senior Manager and Director-level lifecycle/retention roles in DTC, SaaS, and nonprofit.