Gracie Cooper Chaskes
@graciecooperchaskes
Marketing manager specializing in digital fundraising, email/SMS strategy, and paid media optimization.
United StatesWhat I'm looking for
I’m a skilled marketing professional with eight years of experience working remotely, focused on building successful marketing strategies that satisfy key stakeholders and hit demanding objectives. I bring exceptional attention to detail, a creative mindset, and a strong ability to problem-solve and pivot quickly.
Most recently, as a Digital Marketing & Fundraising Senior Manager, I lead strategic initiatives to optimize digital fundraising channels. I spearheaded digital fundraising campaigns that increased donor engagement and overall contributions — raising nearly $1.5M last fiscal year — and drove a 24% YoY increase in grassroots donations, along with a 44% lift in monthly donors through refreshes to the monthly giving program.
Previously, I developed and executed email & SMS strategies and managed up to eight clients, improving core metrics like revenue, conversion rate, and revenue per recipient both MoM and YoY. Earlier roles also strengthened my CRM and lifecycle marketing approach through campaign analysis, automation optimization, and performance measurement—contributing to outcomes like +229% BFCM revenue YoY and significant revenue growth through email strategy improvements.
Experience
Work history, roles, and key accomplishments
Leads digital fundraising initiatives, significantly increasing donor engagement and overall contributions, resulting in nearly $1.5M raised last fiscal year
Spearheaded digital fundraising campaigns, achieving a 24% increase in grassroots donations YoY
Increased the number of monthly donors by 44% by refreshing the monthly giving program, leading to more engaged donors and higher LTV
Senior Account Strategist
AMB Interactive LLC
Mar 2023 - Jul 2024 (1 year 4 months)
Developed and executed email & SMS strategies in multiple verticals, leading to significant increases in core metrics MoM and YoY
Managed all aspects of the customer journey from email & phone capture to delighting customers post-purchase
Increased BFCM revenue by +229% YoY by creating unique sale moments throughout the weekend
Digital Marketing Strategist
Groove Commerce
Jul 2021 - Mar 2022 (8 months)
Developed and executed email strategies across industries, leading to significant increases in core metrics including traffic and revenue both MoM and YoY
Implemented AI recommendations to increase email revenue by +47%
Managed up to six clients’ work internally to ensure an outstanding product is delivered in a timely fashion
Trained new employees in email marketing processes and strategies
Account Manager
Groove Commerce
Jul 2020 - Oct 2021 (1 year 3 months)
Leveraged strong communication and organization skills to support client satisfaction and company growth
Increased company revenue by over $65,000 in my first six month
Took on additional responsibilities to increase client’s email revenue by over 50% in the first three months
Education
Degrees, certifications, and relevant coursework
Salisbury University
Bachelor of Arts, Communication Arts
Grade: Magna Cum Laude (3.9/4.00)
Activities and societies: Dean’s List; National Honors Societies: Psi Chi, Lambda Pi Eta, and Phi Eta Sigma.
Earned a B.A. in Communication Arts with a minor in Psychology from Salisbury University, graduating Magna Cum Laude with a cumulative GPA of 3.9/4.00.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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