Open to opportunities

Kim Kooren

@kimkooren

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Global lifecycle marketing leader driving data‑driven activation, retention, and LTV growth for product‑led businesses.

United Arab Emirates

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What I'm looking for

I seek senior roles leading lifecycle/CRM teams in remote‑first, product‑led companies where I can own multi‑channel engagement, drive retention, and scale personalized automation.

I am a Global Head/Director‑level lifecycle marketing leader with 15+ years building and scaling end‑to‑end customer lifecycle strategies across high‑growth, product‑led and regulated digital businesses. I combine strategic ownership with hands‑on execution, partnering with Product, Growth and Data to deliver personalized, automated journeys that reduce churn and increase lifetime value.

I have led globally distributed teams and owned multi‑channel CRM, marketing automation and CDP strategies that drove measurable uplift — including a 35% lifecycle ROI improvement and a 22% conversion gain — while accelerating speed‑to‑market through experimentation frameworks and performance dashboards. I thrive in remote‑first, asynchronous environments and advise senior leadership on customer‑centric digital transformation.

Experience

Work history, roles, and key accomplishments

Current

Director of Customer Experience

Current

AdeptX Technology

Oct 2024 - Present (1 year 3 months)

Own lifecycle and customer engagement strategy for complex, regulated enterprise clients, defining KPIs and experimentation frameworks and leading distributed teams to drive activation, retention, and long‑term value.

Lifecycle Marketing Experimentation Customer Segmentation Marketing Automation CDP

Salesforce Marketing Cloud Technical Director

1Aware Services

Apr 2021 - Sep 2024 (3 years 5 months)

Owned large-scale APAC lifecycle marketing programs, building platform, analytics, and personalization that delivered a 35% uplift in lifecycle ROI and reduced campaign deployment time by 45%.

Salesforce Marketing Cloud Lifecycle Strategy Personalization Analytics Segmentation Automation Experimentation Performance Dashboards

CX Strategy & CRM Lead

n3 Hub

May 2020 - Apr 2021 (11 months)

Led CRM and CDP-driven engagement strategies to enable 360° customer views and omnichannel personalization, driving insights that improved conversion and retention opportunities.

CDP Analytics Insight

CRM & Growth Consultant

SoLa Media Digital Services

Jan 2013 - Jan 2021 (8 years)

Owned lifecycle, growth, and retention strategy for B2C and B2B digital products, designing onboarding and reactivation programs focused on LTV growth and advising leadership on operating models and measurement.

Lifecycle Strategy Onboarding LTV Modeling Marketing Automation

Senior Digital Marketing Manager

Volt Bank

May 2018 - Jul 2019 (1 year 2 months)

Built CRM and lifecycle ecosystem automating over 90% of customer communications and delivered a 22% uplift in conversion through data-led journey optimization and testing.