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Sophie Craven

@sophiecraven

Inside Sales Representative at dormakaba, improving Salesforce enablement and launching a zone coverage model for top-tier accounts.

United States
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At dormakaba, I lead account strategy across a multi-territory portfolio and coordinate with Outside Sales to move opportunities forward across more than 40 distributors and end users.

I standardized Salesforce enablement for Inside Sales and designed and launched a zone coverage operating model for top-tier “A” accounts. I also helped define roles, routing, and service expectations, and created training materials for teammates.

At Gannett | USA Today Network, I developed and qualified pipeline through account reactivation and targeted prospecting, then supported clients from discovery through close and post-sale retention. I was recognized for high-impact performance on the Job Distribution Pilot and hold a Sandler Essentials Certification.

Experience

Work history, roles, and key accomplishments

DO
Current

Inside Sales Representative

Dornakaba

Feb 2023 - Present (3 years 7 months)

Lead account strategy across a multi-territory portfolio, driving growth and product adoption through disciplined account planning. Coordinate alignment with Outside Sales, strengthening communication and relationships across over 40 distributors and countless end users to accelerate opportunity progression.

Education

Degrees, certifications, and relevant coursework

Ball State University logoBU

Ball State University

Bachelor of Science, Communications

Earned a Bachelor of Science degree in Communications.

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