At Mimecast, I developed Salesforce dashboards that tracked SAL generation, funnel progression, and GTM segmentation performance. I also created campaign health dashboards to flag missing cost data and campaigns with no response.
I built HockeyStack performance reporting for webinar campaigns, covering touchpoints, SALQ conversions, revenue impact, and customer engagement. I analyzed lead and product-detail quality trends using segmented visualizations.
At Actalent, I managed website updates in Sitecore CMS and executed Salesforce Marketing Cloud email campaigns, including automated journeys and A/B testing. I also tracked campaign KPIs and shared insights to improve engagement and marketing ROI.
Earlier, I improved SEO and website content at Vita Financial and Risk Strategies. At Vita Financial, my email headline A/B testing increased click-through rates by 30%, and targeted LinkedIn content grew the company following by 50% in under three months.
